A Vision of Love

Powerhouse couple Beyonce and Jay-Z starred in Tiffany & Co.’s latest campaign celebrating modern love. Synonymous with the world’s greatest love stories since 1837, Tiffany debuted “ABOUT LOVE” as the latest evolution of the luxury jeweller’s new creative direction. The campaign is the result of a close collaboration and a shared vision between both the Carters and Tiffany & Co. As the first campaign that shows the couple appearing together, “ABOUT LOVE” is an exploration of connection and vulnerability. The Carters’ love story is illuminated by the iconic Tiffany Diamond, worn in a campaign for the first time in history and set against the backdrop of Jean-Michel Basquiat’s Equals Pi. The Tiffany Diamond, which weighs 128.54 carats and boasts an unprecedented 82 facets, is considered among the most important gemstone discoveries of the 19th century. Ushering in a new brand identity, this campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today.