SIGNATURE SERVICE

Bank Rakyat Indonesia elevates its offerings for high-net-worth individuals with the launch of BRI Private Signature Outlet

NOT TOO LONG AGO, in mid-November, Bank Rakyat Indonesia launched an event titled Harmoni Untuk Negeri – harmony for the nation

– featuring special musical performances and a showcase of artworks from the bank’s private art gallery for a new signature lounge catering to ultra-high-net-worth clients. The occasion also saw an online charity auction of works by artisans such as Tulola Jewellery, Arin Dwihartanto Sunaryo, and DEKRANAS – the National Crafts Council.

At the heart of Harmoni Untuk Negeri, however, was the debut BRI Private Signature Outlet, signifying a new breakthrough in the bank’s services for high-net-worth individuals.

“BRI Private Signature Outlet is an answer, embodiment, and offering as a form of appreciation by BRI to BRI’s special individuals in fulfilling their needs for a special space with world-class service without abandoning our national identity,” says Catur

Budi Harto, Vice President Director of BRI. “What’s even more interesting, the BRI Private Signature Outlet was designed to encourage admiration for Indonesia’s riches and diversity, because the BRI Private Signature Outlet proposes an aesthetic atmosphere with artworks that create an elegant and opulent feel, so that BRI’s special individuals can enjoy masterpieces by Indonesian artists inside the outlet as part of BRI’s participation in giving meaning to Indonesia.”

More importantly, however, the newly-opened BRI Private Signature Outlet becomes the perfect backdrop for the bank’s Private Customers to make the most of the array of exclusive financial services available to them, including banking products, investment, and bancassurance – which are further enhanced by exclusive advisory services and the assistance of a private banker.

Naturally, another major draw of BRI’s private banking services are the exclusive privileges, which range from a posh concierge service to travel perks such as free access to airport executive lounges. Starting today, however, BRI’s privileged clients can look after their personal finances and plan their future amid the grandeur and artistic splendour of the newly launched BRI Private Signature Outlet.