Space of Beauty

On Monday, November 15, SADA, a makeup brand founded by actress Cathy Sharon opened its first flagship store at Ashta District 8. Named SADA Beauty Studio, the new store is conceptualized as an art space. With SADA Beauty Studio, the brand invites customer to try its products on the spot under the guidance of SADA’s beauty advisors and beauty experts. Just like artists at their own studio, SADA wants its clientele to be creative with their makeup at SADA Beauty Studio.

SADA has become a favourite among many beauty enthusiasts in Indonesia. In the span of two years, SADA has expanded its range of products from eye makeup and lip products to beauty tools. In the future, SADA plans to hold tutorial shows, talk shows and makeup classes at the newly-opened SADA Beauty Studio to help women reach their potentials.