A Soft Approach On Masculinity

Seoul-based brand LVIR is taking traditional workwear and infusing it with modern femininity. Cofounded by Ji Young and Won Seob Lee, the brand has become synonymous with Korean minimalism. The brand’s spring/ summer 2022 collection features stand-out colours in light styling. The collection values the powerful and confident attitude toward women during summer in the city. Pieces like structured outerwear, knitted loose top, wrapped dress and pleated wide leg trousers gives a chic yet versatile offering for the season. With a neutral yet elegant approach to soft masculinity, LVIR combines powerful looks with hidden tenderness. Explore the brand’s creations on masarishop.com and Masari Store.