Free as Bubbles
Raynara Negrine, Cheikh Dia, Park Tae-min, and Merlijne Schorren star in the spring/summer 2022 campaign of French luxury fashion house Hermès. The images for the campaign were captured by London-based photographer Jack Davison and the looks for the models were curated by stylist Brian Molloy. The maison’s spring/summer 2022 collection features an array of pieces in both light and dark colours, versatile materials, and layered textures. Under the sunlight, the models posed in different motions to evoke a sense of freedom. The set, a bubble-filled open area and a clear blue sky as a backdrop, was designed by Herve Sauvage. All the aforementioned elements successfully created a bubbly, youthful showcase of seasonal outfits for those with jolly hearts.