Igniting the Senses

At the end of January, over 100 selected guests attended The Ferrari Roma Sensorial Discovery Weekend, a three-day event held within the lush, scenic confines of the Senayan Avenue Golf Club. The highlight of the weekend was a true La Nuova Dolce Vita experience – Italian for “a new sweet life” which sits at the heart of the campaign for the new Ferrari Roma – presented through a series of unique elements to pamper the five senses. There was a live violinist, an Aqua di Parma scent discovery section, a light Italian trattoria-style lunch, a showcase of the sculptural Cockpit President Chair created in collaboration with the Ferrari Design Center and much, much more.

HARVEY MOEIS HUGO MAX GUNAWAN AND HERU GUNAWAN ANTONY HIDAJAT, JOSEPH HIDAJAT AND VERNAWATI SANDY KW

RICKY BOEN, FAISAL SOLICHIN AND JORDY KAMAL (UPPER) ; TOM SUTAN, FRITZ BONNY TOBING, RONALD INDARTO AND RICKO BOEN (LOWER) MR AND MRS LOUIS TENDEAN MOCHAMAD ROMEL HARDO SUPATYO AND PRAMITA AJENG RISKYANINGSIH