EFFORTLESSLY CHIC
Australian supermodel Miranda Kerr was appointed the face for Louis Vuitton’s Spring/Summer 2022 Capucines Bag campaign. This season’s campaign is informed by the reimagination of the house’s bag collection through new elements, including fresh colour palettes and new materials, as well as a handle revamped with a blown glass effect. Photographer Oliver Hadlee Pearch was in charge of capturing Kerr in various moments, from playing tennis to doing yoga, all showcasing a Capucines bag in different iterations. Stylist Imruh Asha was behind the creation of the ensembles Kerr sported for the campaign, including the tennis attire and the sandy brown road-trip outfit. The photoshoot was directed by Robert Lussier, while Christine Irwin designed the set.