A NEW YORK SENSATION

Francis Kurkdjian has travelled the world, hanging his hat for weeks or years at a time in the four corners of the globe. He lived and worked in Paris and New York, as well as other metropolises such as Sydney, Tokyo, London and so on. Despite their distinct cultures and histories, in his eyes, all of these cities have a lot in common – an effervescence, a creative rivalry and a magnetic effect that positively sweeps you up and makes anything possible. To smell and feel the energy released by these big cities – especially New York, his home away from home – formed the idea behind 724. This luminous, vibrant and comfortably addictive eau de parfum invites you to live in harmony with the city. 724 offers a totally abstract olfactory theme composed of shades of white whose textures overlap in an energetic, flowing rhythm. In the top notes, a fresh, undefined urban accord is perceived. It presents the sensation of clean, energizing freshness like the one that emanates from New York laundries at the break of day – formed of bergamot from Italy and the verticality of aldehydes with sophisticated, slightly metallic, effervescent facets. At the heart of this vertical architecture lies an airy aura conveyed by a bouquet of flowers structured by jasmine absolute from Egypt, sweet pea and mock orange. For the base notes, this universe of whiteness surrenders to an enveloping, comforting sensation thanks to a sandalwood-white musk accord. 724 from Maison Francis Kurkdjian is available at The Papilion.