Indelible Mark

During Montblanc’s 110th anniversary, Anouar Guerraoui, Southeast Asia Managing Director, tells us how the past, present and future are always connected in the Maison’s work

ontblanc’s iconic serpent clip is back and inspires the new anniversary collection of writing instruments, watches and leather products. The animal that symbolises life, rebirth, desire and fascination also brings a slimmer and longer silhouette to the pens and watches. The daring red also gives a sleek, contemporary look to the iconic pen. Here the managing director explains more about the collection and the brand’s presence throughout history.

Can you tell our readers about what you’re launching and what are the key highlights of the collection? For our 110th anniversary, we are re-launching the Rouge et Noir collection, which was the first safety-fountain pen collection and launched in 1909. In accordance with our pioneering spirit—innovation, performance, high quality and fine craftsmanship—we are giving the original product a modern design while still keeping luxury in mind.

What can you share with watch and writing instrument collectors with regards to the link between Meisterstück writing instruments and the Meisterstück Heritage watch collection? The watch we have here is from the Meisterstück Heritage collection that is inspired by the iconic Meisterstück writing instruments created in 1924. We have taken the values and traditions of the brand to design the new watch, because everything we do is linked to the past, with a touch of modernity to keep up with the times.

Is there really a future for the fountain pen? Yes, the pens, especially fountain pens, will survive because, as of today, the sales to younger people are actually increasing. The reason is very simple: a pen is used at important events and people use it to better record and remember their thoughts. Also, in regards to our pioneering spirit, we were the first to create luxurious stylus as a novelty item for the touch-screen user.

How do you view the prospects for the Indonesian market? What are Montblanc’s plans for Indonesia? In Indonesia we already have a long history and very good presence with six boutiques, which is more than any other luxury brand’s stores. The market is very dynamic and in the next few years we are looking forward to new developments due to more people, the younger generation included, buying luxury goods in Indonesia. Those in the upper middle class will also start buying, resulting in retail developments to market our products: leather, watches and writing instruments included.

More information about Rouge et Noir and other products can be found on www. montblanc.com, while Montblanc boutiques are located at major shopping venues.

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