Turning Back Time with Ginseng
Sulwhasoo stops time with its revolutionary, fully upgraded ginseng cream
Sulwhasoo presents the latest innovation in anti-ageing and skin regeneration: the Sulwhasoo Concentrated Ginseng Renewing Cream EX. The new Concentrated Ginseng Renewing Cream EX comes with upgraded ginseng technologies that enhance the skin’s regenerative capabilities and defense system. Antiageing innovation based on Korean herbal medicine helps restore the natural vitality of the skin. While still retaining the efficacy of the original cream, the new cream offers options to customise texture and scent.
The new Concentrated Ginseng Renewing Cream EX is the result of 50 years of research into ginseng. The initial product to come out of this research was the ABC Ginseng Cream, the first in Sulwhasoo’s long line of products that would come to be known for their efficacy and quality. The Ginseng Cream has been Sulwhasoo’s highest-grossing product for 16 years since its release in 2000.
The upgraded anti-ageing care in the new Ginseng Cream is known as Ginsenomics, a trademark of Sulwhasoo and the result of five decades of ginseng and anti-ageing research and development. The resilient vitality of ginseng roots and flowers are the basis of the new cream’s enhanced benefits.
Advanced Capsule Technology helps Compound K, an antiageing ingredient found in ginseng roots, to penetrate deeper into the skin and revitalise it from within. Ginsenoside Re, ginseng energy extracted from the ginseng flower, is 10 times more concentrated than that of previous products. Ginsenoside Re also boosts the skin’s defense system against damaging elements. In addition to improving the skin’s defense system, the cream also combats early signs of ageing, such as dryness, loss of firmness, and dullness.
The Concentrated Ginseng Renewing Cream EX has received numerous awards for its excellence in ingredient quality and advanced research technology. In addition to this long list of awards, the Concentrated Ginseng Renewing Cream EX has also achieved great milestones in terms of sales. It played a major role in helping Sulwhasoo become the first Korean beauty brand to surpass the KRW 1 trillion mark—equivalent to US$1 billion—on a cumulative basis. n