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Leading apple cider brand Strongbow introduces its products jointly with rising fashion designer Jeffry Tan
Strongbow’s Dark Fruit is the drink to welcome summer’s heat
Living in the big, busy metropolis of Jakarta, green refreshing nature is hardly found anywhere. But thanks to Strongbow Apple Cider, the joy of enjoying the taste of the fresh outdoors is brought to the city and all urban dwellers can now experience the cider’s uplifting nature. Strongbow is the number-one apple cider brand from the UK with widespread distribution to numerous countries across the world, and was introduced in Jakarta in late March on a bright, beautiful afternoon in a soirée set up at the Indigo Lounge in DoubleTree by
Hilton Hotel Jakarta.
Mariska Van Drooge, Marketing Director of PT Multi Bintang Indonesia Niaga, stated that Strongbow brings natural refreshment that can be enjoyed by urbanites without having to leave the city or their routines. “And Strongbow Apple Cider is perfect to be enjoyed alone or during casual hangouts with friends and families,” she added.
You can find cider somewhere between the bitterness of beer and the sweetness of wine. Made from fermented apple juice, cider is most often compared with beer because of its slightly bubbly taste, and, on average, contains less alcohol by volume of between 4 and 6 per cent. Cider is a popular drink in many countries, including in the UK from where apple cider is believed to originate.
Although in Indonesia apple cider is not yet as popular as beer, it has a very promising future ahead. Since many local customers like to drink fruity and flavoured beers, Strongbow has introduced its Golden Apple and Dark
Fruit variant in collaboration with Jeffry Tan, one of the most talented Indonesian fashion designers.
Jeffry has the same vision of bringing nature back into daily urban life through his work. “We are happy to announce our collaboration with Jeffry Tan to present a collection that matches what urban women need, and to show that nature and city can co-exist harmoniously in their own unique way,” Mariska said.
Jeffrey’s capsule collection “Urban Deconstruction” visualises the urban woman as an elegant and classy character in simple yet sophisticated dresses. He also translated Strongbow’s Golden Apple into touches of white magnolia, while the Dark Fruit was represented in pretty shades of red burgundy and midnight blue.