Tatler Indonesia

Strategic advantage

Native New Yorker Jason Strauss is a wellknown veteran in the world of hospitalit­y, having 22 years of hands-on experience in the industry

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TAO Group is expanding into Asia with its hip and happening hotspots, including Black Tap Burger

In 1997, jason strauss, along with his partner,

Noah Tepperberg, founded Strategic Hospitalit­y Group, a full-service marketing, special-events, public relations, and consumer promotions company offering guests a premium nightlife experience at various events and venues.

Jason graduated from Boston

University with a Bachelor of Science degreein communicat­ions and hospitalit­y management. Little did he know that his career would soar through the skies almost immediatel­y.

In 2003, the duo opened Marquee nightclub in New York City, which quickly became one of the most famous and respected clubs in the world and landed the duo at the epicentre of the global nightlife scene. Soon thereafter, the duo partnered with TAO founders Marc Packer and Rich Wolf to open TAO at

The Venetian in Las Vegas. What followed after was a chain of restaurant­s and nightclubs in New York, Los Angeles, Chicago, and Australia.

The TAO Group made its Asia debut in January 2018 with the opening of the upmarket venues LAVO Italian Restaurant

and Rooftop Bar in Singapore at the acclaimed Marina Bay Sands. Coming up this year, the TAO Group has opened three entertainm­ent and dining concepts also within Marina Bay Sands—celebrated nightlife concepts Marquee and Avenue, followed soon by KOMA, a modern Japanese eatery and sushi bar.

For their creative ideas and bold concepts, Jason and Noah have received many awards, including the Nightclub & Bar’s Hospitalit­y Operator of the Year Award in 2006 for Marquee and TAO, named as “50 Most Powerful People In Electronic Dance Music” in 2013 and 2014 by In the Mix magazine, listed as “Power 50 People in Dance Music” by Billboard in 2018, and secured the number 15 spot in Rolling Stone magazine as “50 Most Important People in EDM”.

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