Hey, Dollface

Putting the “fun” back in function, these beauty brands deliver a playful spin on the season’s essentials

This season, luxury brands are straying from the somewhat brutalist look of perfectly chiseled brows, angular contouring and slap-matte lips. Instead, they’re opting for a babydoll-inspired face with soft rosy cheeks, candy-stained lips and a bright complexion. With quirky packaging to boot, it’s a welcome reminder that make-up should be—above all else—fun.