MAX MANDIAS

PLANT-BASED PRATITIONER AND CO-FOUNDER OF BURGREENS AND GREEN REBEL FOODS

With the success of Burgreens, a plant-based restaurant in Jakarta circa 2013, Max Mandias decided to start green restaurant chains. He believes that adopting a sustainable vegetarian diet could protect the environment and the planet itself. “Besides its health benefits, adopting a vegan lifestyle is one of the best ways to reduce negative impact and preserve the sustainability of our planet,” he said. “Meat and dairy products cause much more environmental harm thanks to the negative emissions that produced dangerous substances that could damage the earth. As such, I decided to go green in the food industry as a plant-based diet will be key to the sustainability of our planet.”

With years of practical knowledge, Max shared some exciting insight about the growth of the Indonesian food and beverage industry during the pandemic.“the Covid-19 pandemic gives us the best time to research more about our culinary industry,” he said. “We are also seeing a shift in the food industry where people nowadays demand healthier foods choices instead of instant ones. With Green Rebel Foods, we are optimistic to learn about the market demand so that we could develop new and improve our products.”