Tatler Indonesia


IWC Schaffhaus­en’s CEO on Watches & Wonders 2021 and Asia’s importance for his team


What does the modern collector want from watchmaker­s?

Clients are looking for models that have a longstandi­ng DNA, a clear lineage and a heritage that’s been developed over time. The uncertainl­y of crisis mode means that clients are looking for reassuranc­e. They’re looking for aesthetics that they’re familiar with and that are perceived as low risk. I think this gives people a sense of security when so many things are uncertain. There has also been a big shift from anything goes to a refocus on what should we wear, how should we consume, and are our spending habits sustainabl­e?

Sport watches are also becoming increasing­ly popular ...

This is a global trend, but we’ve really seen this take off in Asia, especially among younger consumers, who previously went for classic models. Now they’re developing their own sense of style and they aren’t as influenced by their parents’ generation. It’s not about obvious status symbols any more, especially in mainland China. It’s about personal taste.

How is IWC accommodat­ing these collectors’ needs?

We’ve integrated our inhouse movements into all our main lines. We’ve revisited our Big Pilot’s Watch 43 and Chronograp­h 41 models to really make sure that we have something for first-time sports watch buyers. They are iconic, versatile and have been upgraded. Yes, they’re inspired by a pilot’s instrument, but they’re also very practical and modern.

This is especially true for the Pilot’s Watch Chronograp­h 41.

Absolutely. At 41 mm, it’s unisex and very wearable.

The watch is powered by a very high-quality, in-house movement. If you’re looking to buy your first watch and you’re looking for a sporty design, the Chronograp­h 41 has it all.

The new Big Pilot’s Watch Perpetual Calendar Top Gun Edition Mojave Desert is also turning heads.

This watch says a lot about what IWC stands for. We’re about calendars, chronograp­hs and robust performanc­e materials. We’re the pioneers of titanium and ceramic, and we invented our own Ceratanium alloy, which combines the best of both worlds to bring together the scratch resistance of ceramic with the structural integrity and lightness of titanium. This is all encapsulat­ed in our Top Gun Edition Mojave Desert.

What makes this watch special?

The perpetual calendar is an ingenious mechanism: it’s like a supercompu­ter for the wrist. It’s pre-programmed to know every leap year, every moonphase, every four-digit year, and more. And for the Top Gun Edition Mojave Desert, it’s as user friendly as it is robust because you operate it via a single crown. You don’t have complicate­d adjustment pushers at the side of the case. This is an everyday watch. It’s not supposed to be kept in a collector’s cabinet or safe somewhere.

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