BETTER BEDS
STARWOOD’S WESTIN BRAND was pioneer in sleep quality, introducing its “Heavenly Bed” concept in 1999. Now it has a store selling custom- designed mattresses ( about £1,750 for king size), pillows and 400- thread count cotton linen (sets from about £ 900). westinstore. com
FOUR SEASONS has upgraded its beds with a custom- designed mattress that includes a “Gel Touch” foam centre to absorb heat and regulate body temperature. Like Goldilocks, guests can also choose from a soft, medium or fifirm mattress topper. The new beds are available in most US hotels, while the international roll-out should be completed over the next few years. You can also order one to take home. fourseasons. com
ETIHAD AIRWAYS collaborated with the American Centre for Psychiatry and Neurology in Abu Dhabi to develop its new sleep programme. It now offers fifirst class passengers all-natural mattresses sourced from the Hevea rubber tree, 100 per cent cotton bedding and down duvets. etihad.com/comfortzone