NEW EMIRATES B777 BUSINESS SEAT

Emirates has released some details of the new business class seats that will be fitted on its newly delivered B777s. All will be private suites and have sliding doors and a plunge pool – er, no. It is keeping the current 2-3-2 configuration, meaning no direct aisle access and still the dreaded middle seat. All will be fully flat, though. What’s more, Emirates has no plans to retrofit any of the existing B777s that still sport the angled lie-flat product. On the flip side, Qatar Airways will reveal its “super business class” in November, which its CEO says will feature private suites.

Uranium235 March 5, 08:18

It amazes me that the decision to keep 2-3-2 could get through so many people. The inference is that every other airline is wrong, and Emirates is right with the B777 business class configuration. I will continue to avoid.

rferguson March 5, 08:37

Given what it has done in the past, I’d have thought it would take the opportunity to do something really special.

Alex_Fly March 5, 09:05

An issue for Emirates is the massive size of its fleet. Changing to a radical new layout would create problems with aircraft substitutions where its B777 fleet had two very different configurations, and with advertising – what business class product would it promote?

TimFitzgeraldTC

March 5, 15:42

Emirates’ A380s ply the core routes for the most part. The B777s typically (although not always) ply secondary routes, where there is a distinct lack of competition. People [on these routes] will be buying ease of travel as much as product, so it’s probably a calculation that Emirates doesn’t need to massively improve the seat when a return on investment might not be there.