HIGH­LIGHTS

Business Traveller - - SAMRT TRAVELLER -

San Fran­cisco

Eleven peo­ple a week were be­com­ing mil­lion­aires in the city, but ab­ject poverty was still ap­par­ent. The boom was fu­elled by tech com­pa­nies such as Hewlett Packard, Ap­ple and In­tel, plus the dot-com bub­ble cre­at­ing “re­ally hot” new com­pa­nies with in­no­va­tive ser­vices such as search en­gines Ya­hoo and Ex­cite, and vir­tual auc­tion firm Ebay.

On­line

We showed a screen grab of the new(ish) web­site, bton­line.com. It of­fered the lat­est busi­ness travel news in a Tele­text for­mat.

Loy­alty

Mar­riott Re­wards was tar­get­ting UK mem­bers, in­tro­duc­ing points that could be ex­changed for, among other things, a year’s mem­ber­ship to English Her­itage, and gift vouch­ers to Whit­bread restau­rants.

Ad­verts

Abu Dhabi Air­port Duty Free made clear that taste­ful women shopped for the finest things in life at the air­port.

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