I find it hard to understand how airline marketing people think these days; here are just a few recent examples I’ve personally encountered.
[In May] Ethiopian Airlines announced flights from Manchester, starting in December. Unfortunately, having whetted my appetite, when I search its web pages and ask my travel agent, it is impossible to book such flights.
I recently searched for a business class flight to Lilongwe [in Malawi] with Air France, and as a result, got four or five adverts from it on my Facebook page over the ensuing period, all saying the same thing and quoting me the same economy fare, but with no other information. It was clearly too difficult to show the fare in business class, or even try and persuade me its business class was something worth experiencing.
I searched Kayak for a business class fare to Bangkok, and up comes a sponsored Cathay Pacific fare – fine, but it was about £1,500 more than the fares with the likes of Emirates or Qatar, and £2,000 more than Finnair. Good as Cathay Pacific is, does it really think I would pay such a premium?
I could go on, but one might have thought that airline execs would try and make their ads more effective by better targeting,
Alistair Nicoll, Sheffield