Welcome to Georgia!
Georgia, located at the crossroads of Europe and Asia, is a colourful and diverse country, known for its beautiful landscapes and welcoming people – nowhere more so than in Adjara on the Black Sea coast, one of the country’s most popular tourist destinations
Adjara has undergone major changes and reforms that have led to a significant improvement in its worldwide image and investment climate. The hospitality market in Adjara is developing at a fast pace, as an increased inflow of foreign visitors, businessmen and delegations attracts well-known international hotel chains. Tourism is one of the priority sectors in Adjara with its high potential in the economy (42% of total investment)
A diverse natural environment offers a wide variety of tourism activities year-round
International hotel brands are represented in Adjara There is intensive promotion of the region as an all-year round tourist destination
No licence is required for operating a company in the tourism sector
No licence fee is needed for opening casinos in hotels with more than 100 rooms