WHY NO PY­JA­MAS FOR THE WORLD’S LONG­EST FLIGHT?

Business Traveller - - UPFRONT - Sin­ga­pore­air.com

SIN­GA­PORE AIR­LINES HAS RE­LAUNCHED its non-stop flights to New York (see page 82), a ser­vice that at over 18 hours has en­abled it to re­claim the ti­tle of long­est com­mer­cial flight in the world. But de­spite the length of the trip, Sin­ga­pore Air­lines has re­mained stead­fast in its com­mit­ment not to of­fer py­ja­mas to pas­sen­gers in busi­ness class, even though it has in­tro­duced other of­fer­ings de­signed to pro­mote sleep. So why is that? Ac­cord­ing to Camp­bell Wil­son, Sin­ga­pore Air­lines’ se­nior vice-pres­i­dent of sales and mar­ket­ing, the car­rier feels that the ma­jor­ity of pas­sen­gers on its flights don’t use py­ja­mas and that “most trav­ellers bring a change of clothes or in­deed just sleep in the clothes they have”. Hav­ing been on the flight our­selves, though, we feel this was a missed op­por­tu­nity.

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