Business Traveller

MOTORING AHEAD

With its diverse economy and strong local workforce, Chennai is proving to be a draw for foreign investors

- WORDS AMAR GROVER

With its diverse economy and strong automotive sector, Chennai is proving popular with overseas investors

Formerly known as Madras, Chennai is the state capital of Tamil Nadu, one of the largest of India’s southern states. Unless driving through this sprawling city in its dead-of-night calm, the first thing you’re likely to notice is the traffic. Dense, seemingly relentless and apparently governed by the simple maxim that everyone always has right of way, it might prove a stern test of newcomers’ nerves, as well as their vehicles’ horns. Set by the Bay of Bengal alongside a vast sandy beach, it was here that Britain’s East India Company first gained a toehold on the Coromandel Coast in 1639. Fort St George initially dominated its leased strip of land and its subsequent expansion reflected both sporadic threats (from the French and various regional rulers) and the company’s increasing dominance of South India. The city gradually became the South’s principal naval base and administra­tive hub.

Today, Tamil Nadu is India’s second-largest state economy. It contribute­s 8.4 per cent to national GDP and ranks fourth in terms of foreign direct investment. It has more factories and Special Economic Zones than any other state, and ranks third in terms of both gross industrial output and overall exports (which in 2017-18 exceeded US$46 billion). Per-capita income is 31 per cent higher than the national average.

Independen­t indices also place Tamil Nadu among the country’s most “successful” states. The 2018 Public Affairs Index, published by India’s Public Affairs Centre thinktank, ranked it the second best-governed state. For the second year running, Frost and Sullivan’s 2018 Growth Innovation Leadership Index for Economic Developmen­t in India – which evaluates 100 indicators across parameters such as economic prosperity and investment attractive­ness – ranked Tamil Nadu second for overall economic developmen­t.

Much of this productivi­ty and output is centred on Chennai. With a population of around ten million, it’s the →

country’s fifth-largest city. The Chennai Metropolit­an Area (CMA) currently covers about 1,200 sq km, comprising the city proper plus extensive suburbs. Unchanged since 1974, there are plans to expand the metropolit­an area into surroundin­g districts (just as New Delhi and Bengaluru have done), possibly adding more than 8,000 sq km.

Many of the country’s largest business entities have anchored their regional or southern headquarte­rs here, and it also hosts 61 Fortune 500 companies. Home to three modern ports (including one of India’s oldest and largest), for decades Chennai has been a vital gateway for the movement of goods in the entire South. Along with Mumbai and Delhi, it’s a significan­t logistics hub with excellent connectivi­ty by air, road and rail.

Modern Chennai seems more preoccupie­d with looking ahead than preserving the past. Its George Town quarter, which correspond­s to the original British enclave alongside the fort, still boasts several once handsome Raj-era buildings in various states of preservati­on and decay. Elsewhere, immaculate churches, the huge Ripon Building, imposing Egmore and Chennai Central stations and the university’s extraordin­ary Senate House remain as splendid as they are functional. Two sadly insalubrio­us rivers do little to relieve the city’s throbbing urgency – for that, you’ll need to head to the 6km-long Marina Beach (although at weekends you’ll likely be sharing it with up to 50,000 locals). Neighbourh­oods such as Triplicane and Mylapore reveal the city’s more easygoing atmosphere, their bazaars and markets satisfying­ly colourful, earthy and a world away from the region’s high-tech corporate sheen.

WHEELS IN MOTION

The city’s largest sectors include automobile manufactur­e, IT, pharmaceut­icals and biotechnol­ogy, and textiles. While Tamil Nadu is often referred to as India’s “Yarn Bowl” – producing 40 per cent of India’s yarn and accounting for about a third of its textile business – Chennai’s epithet as the “Detroit of Asia” is firmly pegged to its automotive success. Now in the global top ten for automobile manufactur­e, 45 per cent of India’s vehicle exports originate here, as does just over a third of autocompon­ents. It can produce three cars a minute, one truck every two minutes and a motorbike every six seconds.

Raj Manek, executive director of Messe Frankfurt India, which organises Chennai’s well-establishe­d Automotive Engineerin­g Show, says: “The city plays host to a number of global automotive giants who continue to make significan­t investment­s in the state.” These include Ford, →

Two rivers do little to relieve the city’s throbbing urgency – for that you’ll need to head to Marina Beach

CITY SIGHTS

The Government Museum’s cluster of Raj-era buildings holds an array of exhibits but the collection of astonishin­gly beautiful, ancient Chola bronze sculptures are a highlight. Fort St George was pivotal in securing the East India Company’s foothold in South India. Although much of it remains off-limits, the small museum and St Mary’s (Asia’s oldest Anglican church) welcome visitors and are key historical sights. Built over the tomb of St Thomas the Apostle,

San Thome Cathedral also houses his relics. On the city’s southern fringes stands St Thomas Mount, a small hill with a church that marks the spot where St Thomas was murdered.

Food-wise, Taj Connemara’s Raintree restaurant (tajhotels.com) serves distinctiv­e Chettinad cuisine inspired by the Chettiars, the region’s celebrated merchant and trading community. For no-frills but excellent and authentic meals, branches of the Saravana Bhavan chain dot the city.

A worthwhile day trip 60km to the south is Mahabalipu­ram (aka Mamallapur­am), a small coastal town whose seventh- and eighthcent­ury temples are a UNESCO World Heritage site. Once a thriving ancient port, tourism and stone carving are today’s economic mainstays. En route you can pause at Dakshina Chitra, a fascinatin­g folk museum showcasing the architectu­ral and craft traditions of South India. which opened its first Indian factory here in 1995, Hyundai, BMW and Mitsubishi; France’s PSA Group, which includes Peugeot, Citroen and Vauxhall, is the region’s latest entrant.

Manek notes that these companies have steadily fuelled the city’s huge auto-components industry. “Chennai is still so attractive for major auto-players because of the superior infrastruc­ture facilities, ease of doing business and strong policy support – even tax cuts for certain sectors,” he adds.

Meanwhile, the aerospace and defence sector is rapidly expanding. Between 2013 and 2017, India was the world’s largest arms importing country; by next year its aerospace industry is expected to be the world’s third largest.

The long-planned Aerospace and Defence Corridor, which envisages Chennai as one of several major nodes, aims to attract about $US15 billion in the next 15 years. Part of this ambitious project includes Aerospace Park, a 200-hectare site in Sriperumbu­dur (about 40km south-west of the city but still within the CMA) with an advanced computing and design engineerin­g centre.

OVERSEAS INTEREST

Richard Holt, head of global cities research at Oxford Economics, notes that future global GDP growth rates forecast between now and 2035 “suggest that 17 of the world’s 20 fastest-growing cities will be in India. Chennai is likely to be among the strongest performers.” Earlier this year the city hosted the second Tamil Nadu Global Investors Meet. Held in the Chennai Trade Centre – India’s first such venue for internatio­nal fairs to be built outside of New Delhi – the event welcomed delegates mainly from the UK, France, Japan, South Korea and Australia.

The UK’s 45-member delegation was led by Crispin Simon, trade commission­er for South Asia. According to him, between August 2017 and August 2018 more than two-thirds of UK foreign direct investment into the country went to South India, with Tamil Nadu receiving nearly a third of that. Since 2000, UK companies have created about 55,000 jobs in Chennai alone.

Vijay Krishna, executive committee member of the British Business Group Chennai – a private entity supporting UK trade and business interests here – says that many UK businesses have found opportunit­ies in the automotive, advanced manufactur­ing and precision engineerin­g, banking, finance and insurance services, and healthcare sectors. He advises: “Any new business entering Chennai will need some preparatio­n and guidance on the various norms, procedures, permits and clearances for specific industries. Its well-establishe­d maturity means there are plenty of businessen­abling services plus trade and commerce counsellin­g and guidance bureaux that can smooth the process.”

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Marina Beach; lively Ranganatha­n Street
FROM TOP: Marina Beach; lively Ranganatha­n Street
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 ??  ?? FROM TOP: The Shore Temple in Mahabalipu­ram, 60km to the south; Taj Connemara’s Raintree restaurant
FROM TOP: The Shore Temple in Mahabalipu­ram, 60km to the south; Taj Connemara’s Raintree restaurant

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