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Rob Barlow, Wireie, on the chal­lenges of Canada’s re­mote ar­eas

Rob Barlow, pres­i­dent and CEO of Wireie, tells Alan Burkitt-gray about the chal­lenges of de­liv­er­ing whole­sale ser­vices to Canada’s hard-to-reach re­gions

What ar­eas and mar­kets does Wireie serve in the Cana­dian whole­sale car­rier mar­ket? The Cana­dian mar­ket poses unique chal­lenges to the whole­sale car­rier com­mu­nity as ge­og­ra­phy and weather make large por­tions of the coun­try in­ac­ces­si­ble. Many large pub­lic and pri­vate en­ter­prises find them­selves con­duct­ing busi­ness in these ar­eas, which tra­di­tion­ally lack high-per­form­ing telecom­mu­ni­ca­tions in­fra­struc­ture, as car­ri­ers fo­cus on de­liv­er­ing con­nec­tiv­ity within the highly pop­u­lated met­ros.

As a re­sult, these com­pa­nies are un­able to ac­cess the car­rier-grade Eth­er­net they re­quire to run their mis­sion-crit­i­cal ap­pli­ca­tions.

Over the past nine years Wireie has de­liv­ered the high­est qual­ity vir­tual fi­bre net­works to the un­der-served re­gions in Canada, bring­ing com­pa­nies op­er­at­ing in these re­gions a lim­it­less net­work ex­pe­ri­ence that em­pow­ers their busi­nesses.

Our en­gi­neered, owned and op­er­ated Eth­er­net net­works for car­ri­ers, the oil and gas in­dus­tries, util­i­ties, health­care and govern­ment ad­dress the 20% of the

The engi­neer­ing and eco­nomics are pro­hib­i­tive in much of the whole­sale mar­ket ” Rob Barlow, pres­i­dent and CEO, Wireie

Cana­dian mar­ket that is un­der-served, with points of pres­ence in over 150 mar­kets coast to coast.

What range of ser­vices does the com­pany of­fer to its cus­tomers in the mar­ket? Wireie has a proven track record of de­liv­er­ing state-of-the-art net­works to bring car­rier-grade Eth­er­nets. Our in­no­va­tive so­lu­tions ad­dress our clients’ re­quire­ments and enable in­stant con­nec­tiv­ity and op­ti­mised op­er­a­tions.

We de­liver a high avail­abil­ity, low la­tency, Sla-backed net­work ex­pe­ri­ence, de­signed not only to meet but to ex­ceed de­mands. We enable car­ri­ers to ex­pand their ad­dress­able mar­ket reach to off-net client lo­ca­tions and en­sure 100% of car­rier cus­tomers ben­e­fit from the ICT in­vest­ments at all lo­ca­tions. Wireie’s ser­vice is man­aged end-to-end from site ac­qui­si­tion to net­work man­age­ment in or­der to pro­vide our cus­tomers with the sup­port re­quired to op­ti­mise op­er­a­tions.

You spe­cial­ize in un­der-served re­gions of Canada. What are the spe­cial chal­lenges that this gives you, as CEO, and your col­leagues in the com­pany?

The engi­neer­ing and eco­nomics are pro­hib­i­tive in much of the whole­sale mar­ket. This is a chal­lenge faced around the world, and in Canada is made es­pe­cially chal­leng­ing.

We have de­vel­oped a busi­ness model and pro­cesses that enable us to quickly and ef­fec­tively ex­tend net­works into these re­gions. We work with our car­rier part­ners to un­leash the po­ten­tial of their clients in the ex­trac­tion, util­i­ties, health­care, govern­ment and fi­nan­cial in­dus­tries.

How de­pen­dent are the ex­trac­tive in­dus­tries on good tele­coms con­nec­tions and what do they need in terms of ser­vices and qual­ity? High per­form­ing telecom­mu­ni­ca­tions in­fra­struc­ture have be­come im­per­a­tive to the ex­trac­tive in­dus­tries and we’ve seen a sig­nif­i­cant in­crease in de­mand from re­source-based com­pa­nies in Canada, as well as in­ter­na­tion­ally.

Satel­lite is limited in the la­tency it can pro­vide to these in­dus­tries and doesn’t cut it when it comes to the low-la­tency, low-packet loss and high-avail­abil­ity these com­pa­nies’ crit­i­cal busi­ness ap­pli­ca­tions re­quire.

Our so­lu­tions enable high speed in­ter­net con­nec­tions, which af­ford com­pa­nies clear ad­van­tages such as en­hanced ef­fi­ciency and re­duced over­head costs.

The busi­ness-grade con­nec­tiv­ity, pre­vi­ously un­avail­able in the re­mote

lo­ca­tions of these job sites, em­pow­ers com­pa­nies to elim­i­nate the com­mu­ni­ca­tions di­vide be­tween the of­fice and the field. This en­ables com­pa­nies to use real-time ap­pli­ca­tions, en­hance ef­fi­ciency across job sites and re­duce their over­all com­mu­ni­ca­tions costs.

You’ve used the term “no­madic net­work”. What hap­pens to the net­work when an oil or gas com­pany moves to a new lo­ca­tion? Net­work avail­abil­ity is im­per­a­tive for oil and gas com­pa­nies as it drives op­er­a­tional ef­fi­cien­cies. These com­pa­nies face dif­fi­cul­ties ex­tend­ing pri­vate net­works to sup­port real-time busi­ness ap­pli­ca­tions.

Wireie’s no­madic net­work ad­dresses this chal­lenge with a hy­brid so­lu­tion that cov­ers all fixed and no­madic as­sets to en­sure crit­i­cal busi­ness ap­pli­ca­tions run flaw­lessly in real-time even dur­ing times of equip­ment mi­gra­tion.

Prior to the no­madic net­work, re­source­based com­pa­nies were fac­ing the chal­lenge of tak­ing their net­work, col­laps­ing it, mov­ing it and turn­ing it back up again in very chal­leng­ing ter­rain.

The avail­abil­ity of a net­work canopy cov­er­ing an in­dus­trial op­er­a­tion is in­creas­ingly be­com­ing an in­dus­try re­quire­ment. Large, in­dus­trial im­ple­men­ta­tions of­ten have a mix of fixed and mov­ing as­sets re­quir­ing con­nec­tiv­ity.

Wireie’s net­work re­sponds to this is­sue, while pro­vid­ing pri­vate, se­cure, re­li­able and highly avail­able telecom­mu­ni­ca­tions so­lu­tions.

Barlow: We have a busi­ness model which spe­cialises in reach­ing dif­fi­cult lo­ca­tions

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