Rob Barlow, Wireie, on the challenges of Canada’s remote areas
Rob Barlow, president and CEO of Wireie, tells Alan Burkitt-gray about the challenges of delivering wholesale services to Canada’s hard-to-reach regions
What areas and markets does Wireie serve in the Canadian wholesale carrier market? The Canadian market poses unique challenges to the wholesale carrier community as geography and weather make large portions of the country inaccessible. Many large public and private enterprises find themselves conducting business in these areas, which traditionally lack high-performing telecommunications infrastructure, as carriers focus on delivering connectivity within the highly populated metros.
As a result, these companies are unable to access the carrier-grade Ethernet they require to run their mission-critical applications.
Over the past nine years Wireie has delivered the highest quality virtual fibre networks to the under-served regions in Canada, bringing companies operating in these regions a limitless network experience that empowers their businesses.
Our engineered, owned and operated Ethernet networks for carriers, the oil and gas industries, utilities, healthcare and government address the 20% of the
The engineering and economics are prohibitive in much of the wholesale market ” Rob Barlow, president and CEO, Wireie
Canadian market that is under-served, with points of presence in over 150 markets coast to coast.
What range of services does the company offer to its customers in the market? Wireie has a proven track record of delivering state-of-the-art networks to bring carrier-grade Ethernets. Our innovative solutions address our clients’ requirements and enable instant connectivity and optimised operations.
We deliver a high availability, low latency, Sla-backed network experience, designed not only to meet but to exceed demands. We enable carriers to expand their addressable market reach to off-net client locations and ensure 100% of carrier customers benefit from the ICT investments at all locations. Wireie’s service is managed end-to-end from site acquisition to network management in order to provide our customers with the support required to optimise operations.
You specialize in under-served regions of Canada. What are the special challenges that this gives you, as CEO, and your colleagues in the company?
The engineering and economics are prohibitive in much of the wholesale market. This is a challenge faced around the world, and in Canada is made especially challenging.
We have developed a business model and processes that enable us to quickly and effectively extend networks into these regions. We work with our carrier partners to unleash the potential of their clients in the extraction, utilities, healthcare, government and financial industries.
How dependent are the extractive industries on good telecoms connections and what do they need in terms of services and quality? High performing telecommunications infrastructure have become imperative to the extractive industries and we’ve seen a significant increase in demand from resource-based companies in Canada, as well as internationally.
Satellite is limited in the latency it can provide to these industries and doesn’t cut it when it comes to the low-latency, low-packet loss and high-availability these companies’ critical business applications require.
Our solutions enable high speed internet connections, which afford companies clear advantages such as enhanced efficiency and reduced overhead costs.
The business-grade connectivity, previously unavailable in the remote
locations of these job sites, empowers companies to eliminate the communications divide between the office and the field. This enables companies to use real-time applications, enhance efficiency across job sites and reduce their overall communications costs.
You’ve used the term “nomadic network”. What happens to the network when an oil or gas company moves to a new location? Network availability is imperative for oil and gas companies as it drives operational efficiencies. These companies face difficulties extending private networks to support real-time business applications.
Wireie’s nomadic network addresses this challenge with a hybrid solution that covers all fixed and nomadic assets to ensure critical business applications run flawlessly in real-time even during times of equipment migration.
Prior to the nomadic network, resourcebased companies were facing the challenge of taking their network, collapsing it, moving it and turning it back up again in very challenging terrain.
The availability of a network canopy covering an industrial operation is increasingly becoming an industry requirement. Large, industrial implementations often have a mix of fixed and moving assets requiring connectivity.
Wireie’s network responds to this issue, while providing private, secure, reliable and highly available telecommunications solutions.
Barlow: We have a business model which specialises in reaching difficult locations