Operators potentially losing out on lost data usage
A report from Juniper Research forecasts that almost 50 percent of data traffic generated by mobile phones, tablets and other 3G/ 4G connected devices, will be offloaded to WiFi and small cell networks this year. This is equivalent to 10 billion movie downloads or 9,000 petabytes ( PB) per year being offloaded from mobile operator networks. The Mobile Data Offload & Onload: WiFi, Small Cell & Carrier - Grade Strategies 2012- 2017 report found that while operators were benefiting from much needed relief on their overstretched networks, they were potentially losing financial opportunities on the lost data usage. In response, operators are partnering with existin g WiFi networks and launching their own carrier grade WiFi solutions. Additionally, 4G technologies, like LTE, are enabling them to provide new services and next generation connected devices. Report author Nitin
Bhas added: “While a 4G connection need not necessarily mean more data usage, consumers are in fact adapting to faster speeds and more data services, which could lead to more data usage. This increase in user demand for services creates new opportunities within differen t economic s ectors including commerce, energy, health and education, completing a cycle of
demand.” The report noted that as operators i mplement NGH ( Next Generation Hotspot) and Hotspot 2.0 specifications, they will be able to provide users with a seamless authentication and access experience similar to that of the cellular network. Other key findings also state that mobile data traffic generated by s mar t phones, f ea t ure - ph ones an d tablets will exceed 90,000 PB by 2017, and that North America and Western Europe will have the highest offload factor throughout the forecast period.