a new era

Plaza Watch International - - Plaza Watch -

Basel­world has changed. We have changed. Ma­te­ri­als and de­signs in watches have changed. I am very thank­ful for that. Oth­er­wise the world would never move for­ward. With new halls, new booths, new de­signs, new ar­chi­tec­ture – and, of course, new watches – Basel­world 2013 is bound to be the most ex­cit­ing Basel­world since its hum­ble be­gin­ning back in 1917.

The show has evolved into the most im­por­tant watch and jew­ellery event in the world, and to­day it is a fan­tas­tic ma­chine. In or­der to give you in­sight into its well-oiled en­gine we have in­ter­viewed some of the key peo­ple mak­ing it a glam­orous event – from the woman who is the man­ag­ing direc­tor of it all to the gen­tle­man re­spon­si­ble for the clean­ing and re­cy­cled rub­bish.

How­ever, when ev­ery­thing is new, it is im­por­tant to re­mem­ber where you are com­ing from. Which is why we have listed the 50 most in­flu­en­tial wrist­watches in the last cen­tury. Look­ing at th­ese fan­tas­tic watches listed by decade, you might ask your­self: Are we mov­ing for­ward or back­wards? It’s up to you to de­cide. In some cases you may say that things used to be bet­ter. But by us­ing the past as a spring­board, the watch­mak­ers of to­day have big­ger po­ten­tial than ever to cre­ate fan­tas­tic watches.

I re­ally look for­ward to look at all the news and all the new fan­tas­tic time­pieces pre­sented with new world-class ar­chi­tec­ture. And I am sure that we will see plenty of un­leashed po­ten­tial dur­ing Basel­world 2013, which is cer­tainly the start of a new era.

An­ders Modig – Ed­i­tor in Chief

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