PLAY­ING WITH TIME… THE FREE­DOM

Luc Per­ra­mond, CEO of La Montre Her­mès, ex­plains to Plaza Watch the brand’s vi­sion of time. Time is a very pre­cious and high-qual­ity com­mod­ity, but you can­not buy it. For somebody like me who never has enough time, I def­i­nitely think it is the most beauti

Plaza Watch International - - The Leonardo Da Vinci of Toledo - Wo r d s LUC PER­RA­MOND

and Her­mès has al­ways had a spe­cial re­la­tion­ship with time. When a craftsman works on an ob­ject, he takes as long as nec­es­sary to make it in the best pos­si­ble way in or­der to achieve su­perb qual­ity. Her­mès his­tory shows its will­ing­ness to pam­per and sur­prise con­sumers with ex­cep­tional pieces em­body­ing a unique level of crafts­man­ship and in­no­va­tion. We want to give our cus­tomers plea­sure and en­chant­ment by in­tro­duc­ing them to Her­mès time – Time to dream – through well-crafted time­pieces com­bin­ing tech­ni­cal ex­cel­lence with out­stand­ing aes­thetic ap­peal. In daily life, it brings them a touch of fun and a dis­trac­tion which they greatly ap­pre­ci­ate. They like hav­ing the im­pres­sion that they are no longer slaves of time and that they can play with it ac­cord­ing to their mood or to the time of day.

The first model to ex­press this phi­los­o­phy was the Cape Cod Gran­des Heures which ex­presses the time dif­fer­ently and ac­cord­ing to cus­tomer’s ex­pec­ta­tions. Her­mès of­fers com­plex mech­a­nisms that are sin­gu­lar. The sec­ond step was taken with the launch of the Arceau Le Temps Sus­pendu three years ago.

The Arceau Le Temps Sus­pendu watch pro­vides a chance to ex­pe­ri­ence a break, an in­ter­lude over which time has no hold. The lat­est ver­sion on a 38mm di­am­e­ter case fea­tures a push­but­ton that may be pressed to bring the hour and minute hands to a halt at about 12 o’clock. Time is thus erased from the watch dial and dis­so­ci­ated from stan­dard time that mean­while pur­sues its in­vis­i­ble march. Press­ing the but­ton once more sets time run­ning again. The gaze is in­stinc­tively drawn to the lively hand per­pet­u­ally whirling back­wards on the small sub-dial with 24 graduations, as if play­fully taunt­ing the pass­ing of time. Be­hind th­ese pirou­ettes lies a clever mech­a­nism or­ches­trat­ing a unique horo­log­i­cal com­pli­ca­tion ex­clu­sively de­vel­oped for Her­mès. Pro­tected by two patents – one for its ar­chi­tec­ture and the other for the play-re­duc­ing gear teeth – the mod­ule is an ad­di­tion to the Man­u­fac­ture Cal­i­bre H1912. The run­ning time and sus­pended time phases are co­or­di­nated by two syn­chro­nised col­umn wheels: one driv­ing the hours and the other the min­utes. This 360° ret­ro­grade hour and minute mech­a­nism makes time dis­ap­pear with­out stop­ping the move­ment. Its un­in­ter­rupted run­ning is dis­played on the move­ment op­er­at­ing in­di­ca­tor, driven by a fourth wheel turn­ing in the op­po­site di­rec­tion.

This year, a new com­pli­ca­tion, which again of­fers a sin­gu­lar re­la­tion­ship with time, will be pre­sented. We keep de­vel­op­ing watches that cap­ture the full Her­mès essence and fea­tur­ing al­ter­na­tive ways of dis­play­ing time. We will never stop sur­pris­ing our cus­tomers with in­no­va­tive prod­ucts. Our mis­sion is to make our clients dream.

Time is a friend

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