The Apple Watch has landed – is it for watch fans?
It’s surprising that Apple opted to include a traditional crown as the main operating tool, but is this really the future? It’s not really a watch in the true functional sense. No one would ever buy one of these because they wanted to know the time. It’s an electronic gadget… not a timepiece.
What’s the best feature?
You could use it as a remote control for Apple TV… but changing channel with your wrist might be uncomfortable and look stupid. Apple TV remotes work fine also. So maybe the fact that you can modify Emoji icons. You could make some amusing or sinister new designs. That would get boring quite rapidly though. Then let's say the fact you can monitor your health with it, thanks to all the built in sensors.
Who will be the typical end customer?
Health and fitness fans will love it. Lots of people will be seen wearing this in the gym or out running. Gadget geeks will also have to buy it. And the Apple obsessed – the devoted Apple disciples who upgrade their iPhone every year, have an iPad, an iTouch, an iPods, an iShuffle and an old iMac …
Will it effect the watch industry?
The Apple watch is about as much threat to the watch industry as Apple pie. Anyone with a sense of sartorial style, or even just a smidgen of sophistication, would not be interested in this. The main point here is that people who admire real wristwatches are prepared to pay for them. The Apple Watch is expensive at 400 euros… but a watch fan will pay anything from a few thousand euros to a few million for the right timepiece.