Plaza Watch International - - News -

Richard Mille has wel­comed a new brand am­bas­sador to its ranks in the un­likely guise of Miche­lin-starred chef Carlo Cracco.

Cracco rep­re­sents an un­usual move for the brand, which is bet­ter known for its sta­ble of A-list en­dorsers from the world of sport, such as ten­nis champ Rafael Nadal and golfer Bubba Wat­son.

The chef pos­sesses the brand's pre­req­ui­sites of be­ing at the peak of his ca­reer and a leader in his field, hav­ing been awarded three Gam­bero Rosso 'forks', in ad­di­tion to the Miche­lin stars, for the food at his Mi­lan-based restau­rant Cracco-Peck. He is also a popular face on Ital­ian na­tional tele­vi­sion, star­ring in Masterchef Italia and Hell’s Kitchen Italia.

Cracco will wear an RM 11-01 Fly­back Chrono­graph Roberto Mancini in a ti­ta­nium case, a ma­te­rial resistant to me­chan­i­cal stress and the high tem­per­a­tures typ­i­cally en­coun­tered in kitchens.

“I am in­trigued by watches”, said Cracco, “par­tic­u­larly the com­pli­cated ones; and re­li­able time­keep­ing in a kitchen is ab­so­lutely es­sen­tial. A place where steam, steel and sharp edges rule – kitchens are full of hid­den dan­gers. This is why it is im­por­tant to rely on a watch that is ro­bust at the same time as be­ing re­li­able. I be­lieve this Richard Mille model is per­fect to face all those chal­lenges”.

Peter Har­ri­son, CEO Of Richard Mille Europe, Mid­dle East and Africa, com­ments: ‘’I have long ad­mired Carlo Cracco’s work and I love eat­ing his food. His in­no­va­tive ap­proach to cook­ing – whilst never for­get­ting his Ital­ian roots – is very close to Richard Mille’s ap­proach to watch­mak­ing: dar­ing and rev­o­lu­tion­ary with­out for­get­ting the codes and tra­di­tion of high-end horol­ogy. We are de­lighted to wel­come Carlo into our fam­ily.’’

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