GLORY GLORY FRANCO
Artistic polymath James Franco has been awarded the Jaeger-LeCoultre ‘Glory to the Filmmaker’ prize at this year’s Venice Film Festival. The award, which is given to individuals that have made an original contribution to innovation in contemporary cinema, was awarded to the prolific actor, director, author and producer, recognising Franco’s standing as an auteur in the US film industry.
Daniel Riedo, CEO of Jaeger-LeCoultre, said: “JaegerLeCoultre is pleased to honour the creative ingenuity of James Franco with the Glory to the Filmmaker Award. For close to a decade, the Maison has been closely associated with the Venice International Film Festival, paying tribute to the art and artists. Jaeger-LeCoultre is committed to preserving and enhancing the ‘seventh art’, a discipline closely related to the watchmaking profession in terms of creativity, as well as the artistic and technical mastery”.
Jaeger-LeCoultre’s longstanding ties to the festival were evident in its presence amongst the star-studded attendees to the event. American actress January Jones, acclaimed for her role in the hit US series Mad Men, wore a vintage Jaeger-LeCoultre ‘secret’ watch, a white gold creation set in diamonds. While actress Tuan Yuan chose a ‘Rendez-Vous Night & Day’ watch to attend the premiere of the Chinese film The Golden Era.
At the festival’s culmination on closing night, the brand presented its iconic ‘Reverso’ watch to the winner of the Best Film category, as well as to the Best Actor and Best Actress. The personalised timepieces were adorned with a lacquered engraving depicting a lion, the symbol of Venice. Swedish director Roy Andersson's comedy “A Pigeon Sat on a Branch Reflecting on Existence” won the Golden Lion award for best film, while Italian actress Alba Rohrwacher and actor Adam Driver took the acting prizes for playing a couple in the film "Hungry Hearts".