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Artis­tic poly­math James Franco has been awarded the Jaeger-LeCoul­tre ‘Glory to the Film­maker’ prize at this year’s Venice Film Fes­ti­val. The award, which is given to in­di­vid­u­als that have made an orig­i­nal con­tri­bu­tion to in­no­va­tion in con­tem­po­rary cin­ema, was awarded to the pro­lific ac­tor, di­rec­tor, au­thor and pro­ducer, recog­nis­ing Franco’s stand­ing as an au­teur in the US film in­dus­try.

Daniel Riedo, CEO of Jaeger-LeCoul­tre, said: “JaegerLeCoul­tre is pleased to hon­our the cre­ative in­ge­nu­ity of James Franco with the Glory to the Film­maker Award. For close to a decade, the Mai­son has been closely as­so­ci­ated with the Venice In­ter­na­tional Film Fes­ti­val, pay­ing trib­ute to the art and artists. Jaeger-LeCoul­tre is com­mit­ted to pre­serv­ing and en­hanc­ing the ‘sev­enth art’, a dis­ci­pline closely re­lated to the watch­mak­ing pro­fes­sion in terms of cre­ativ­ity, as well as the artis­tic and tech­ni­cal mas­tery”.

Jaeger-LeCoul­tre’s long­stand­ing ties to the fes­ti­val were ev­i­dent in its pres­ence amongst the star-stud­ded at­ten­dees to the event. Amer­i­can ac­tress Jan­uary Jones, ac­claimed for her role in the hit US se­ries Mad Men, wore a vin­tage Jaeger-LeCoul­tre ‘se­cret’ watch, a white gold cre­ation set in di­a­monds. While ac­tress Tuan Yuan chose a ‘Ren­dez-Vous Night & Day’ watch to at­tend the premiere of the Chi­nese film The Golden Era.

At the fes­ti­val’s cul­mi­na­tion on clos­ing night, the brand pre­sented its iconic ‘Rev­erso’ watch to the win­ner of the Best Film cat­e­gory, as well as to the Best Ac­tor and Best Ac­tress. The per­son­alised time­pieces were adorned with a lac­quered en­grav­ing de­pict­ing a lion, the sym­bol of Venice. Swedish di­rec­tor Roy An­der­s­son's com­edy “A Pi­geon Sat on a Branch Re­flect­ing on Ex­is­tence” won the Golden Lion award for best film, while Ital­ian ac­tress Alba Rohrwacher and ac­tor Adam Driver took the act­ing prizes for play­ing a cou­ple in the film "Hun­gry Hearts".

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