PERRELET’S MULTIMEDIA MOJO
It’s the time of year for rejuvenation and reinvention and Perrelet has seized the moment to give itself a makeover – well, its website to be specific, which you’ll find at perrelet.com. The comprehensive overhaul means every part of the site has been given some extra oomph, from menus and usability, to videos and images. Every product now benefits from its own graphic environment, enhanced by a multitude of visuals, as well as an increased number of photographs. Aesthetic emphasis has been placed on the Manufacture’s in-house movements and on the brand’s grand watchmaking tradition: animated pages and videos now bring to life the movement and dynamics of Perrelet’s Turbine models. Throughout, all colours and themes sync with the new advertising campaign and, reflecting the brand’s global demographic, the site has been created in seven languages. Is it just us or has your clicking finger suddenly got very itchy?