By H. James, pub­lished by Schif­fer

Plaza Watch International - - Books -

As if there weren’t al­ready enough books on Rolex for a world with more than enough Rolex fans, here is another – a survey of the company’s his­tory and its most im­por­tant mod­els, although this time fo­cus­ing on more re­cent mod­els. Prices are in­cluded and, since this is a pock­et­size tome, it per­haps makes for a use­ful guide when, like a kid out­side a sweet shop, star­ing through the win­dow at the watch world’s most fa­mous name and pon­der­ing its eye candy. Ar­guably you may not see any­thing too rad­i­cally new when you do so, but with that many aspi­ra­tional clas­sics un­der its belt, you won­der why Rolex might bother.

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