RICHARD MILLE: LONDON CALLING
certain something to pique the anticipation of the global elite, but the opening of the new Richard Mille boutique in London's Mayfair district – the brand's first UK stand-alone outlet – has been circled in diaries since it was first announced.
The store takes up a commanding position on Mount Street, an elegant avenue of redbrick mansions that makes up London's hottest destination for all things luxe.
The UK capital now boasts the largest number of highnet-worth individuals on the planet, and it's no coincidence that the boutique is within strolling distance of London's most prominent residences. Richard Mille's arrival confirms Mount Street's status as a new epicentre for lovers of haute horology.
Tucked away from the hustle and bustle of the thronged shopping streets, the discerning watch lover can expect a client experience of the utmost sophistication at 90 Mount Street. Service is personable and relaxed, exactly what customers who appreciate bespoke brand shopping would expect.
So what will they find when they get there? The 80 square metres of space is arranged on two floors, with a comprehensive product presentation ranging from sports watches and high performance timepieces, to the newly launched ladies collection, limited editions and unique pieces.
The personalised in-store experience takes place in discreet seating areas and a VIP lounge. The interior scheme has been tastefully curated and is beautifully finished with noble materials including exotic woods, leather and glass – a perfect environment in which to view the Richard Mille collection.
Peter Harrison, CEO, Richard Mille, EMEA, comments, “The London market is very important for Richard Mille for local sales but also within the context of a truly global market. Our London boutique will offer an additional opportunity to share experiences with the brand in an environment of ultimate luxury where product knowledge and customer service are at the optimum.”
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