CAR­LOS ROSILLO

CEO, Bell & Ross

Plaza Watch International - - Baselworld 2015 -

What does Baselworld mean to you per­son­ally and pro­fes­sion­ally, and how do you pre­pare for it?

Baselworld is a mo­ment of en­counter and ex­change be­tween brands, pro­fes­sion­als from the in­dus­try, me­dia, and sup­pli­ers. This is the time when all this mar­ket meets to as­sess the new cre­ations from the brands, a mo­ment that ma­te­ri­alises and con­fronts the mar­ket with the de­sir­abil­ity and the de­mand in a pro­fes­sional en­vi­ron­ment. It is also the per­fect place to un­der­stand the com­pet­i­tive po­si­tion of oth­ers and their dif­fer­ences. How do I pre­pare for it? With a lot of prac­tice, just like be­fore a sport­ing event or a marathon!

What is one of your favourite mem­o­ries from any of the pre­vi­ous Baselworld fairs?

Twenty years ago, our very first Baselworld, when we had to build our small booth in one day with Bruno Be­lamich, my part­ner and co-founder of Bell & Ross. That year, in terms of prof­itabil­ity, we man­aged to get 100 times our in­vest­ment com­pared to the cost of our booth.

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