Rolex: History, icons and Record-breaking Models ,
by Maria Cappelletti, published by Antique Collectors' Club
Another month passes, and another flurry of books on Rolex – how do publishers convince themselves there is a market for yet another? Simple. Rolex is probably the most readily-recognised watch brand in the world, surely less a manufacturer of timepieces as manager of dreams and aspirations on a global scale – a synonym for success, of a kind – such is the potency and the currency of its name. Indeed, after hard cash, a Rolex is said to be the next best thing if you're stuck in a tricky situation. This book charts the Rolex story but lets the super-detailed imagery do most of the talking.