Plaza Watch International - - Final Call - Words JOSH SIMS

Your Royal High­ness? Your Lord­ship? Is that how I should greet you, Lit­tle Prince? travel? Does roy­alty still have that much money, your Most Ex­cel­lent Love­li­ness?

No, you mis­un­der­stand me. It’s a story – a so­phis­ti­cated kids’ book re­ally, or a fa­ble for adults. It’s about vis­it­ing a king...

Your father lives on a dif­fer­ent planet?!

No, a dif­fer­ent king... As well as a lamp­lighter, a geog­ra­pher, a busi­ness­man and a drunk­ard. Erm, and a rose.

Th­ese hardly sound like suit­able char­ac­ters for a chil­dren’s book your Top­per­most­ness. Does he visit a drug dealer and a stripper too?

It’s a fan­tasy re­mem­ber, which has been cel­e­brated by IWC through var­i­ous watches for years now. And it was writ­ten dur­ing war-time, mostly at night, fu­eled by vats of black coffee and by a rather ob­ses­sional man. Each of his char­ac­ters rep­re­sents an in­abil­ity to see the truth of the world as a re­sult of one’s own kind of nar­row-mind­ed­ness.

One sees clearly only with the heart. What is es­sen­tial is in­vis­i­ble to the eyes.

That’s very po­etic.

It’s from the book your Su­perla­tive One. Ap­par­ently it’s the third most trans­lated book of all time and was voted the best book of the 20th cen­tury in France – so move over Proust, Ca­mus, Verne, Sartre, de Beau­voir...

They’re mere am­a­teurs.

Po­etry is not very ‘pi­lot’s watch’ though is it? Hack­ing sec­onds, anti-re­flec­tive coat­ings, soft-iron in­ner case – it’s all rather hard and tech­ni­cal. At least the ti­tle char­ac­ter of the book re­counts his tale of space travel to a pi­lot, al­beit one stranded in the desert, camped along­side his crashed air­craft... Saint-Ex­u­pery, a pi­lot him­self, could have done with a good pi­lot’s watch too it seems. He dis­ap­peared over the Mediter­ranean in 1944.

He wouldn’t have got lost with this time­piece. But he might have had trou­ble get­ting hold of one – only 1000 have been made.

So you might need to have friends in high places. My dear Lit­tle Prince, I have a favour to ask....

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