Mille & Mo­tor­sports

Plaza Watch International - - News -

Al­ways charis­matic and in­fin­itely cu­ri­ous, Richard Mille has en­sured his epony­mous brand has con­nec­tions in an ever-ex­pand­ing range of in­dus­tries and en­deav­ors. Mo­tor­sports how­ever, have al­ways has a par­tic­u­larly prom­i­nent place in the com­pany’s 15-year his­tory. Af­ter all, we’re talk­ing about watches that are a ‘rac­ing ma­chine on the wrist’. In a re­cent burst of ac­tiv­ity, Mille has fur­ther en­hanced the brand’s bond with the world of mo­tor­sports with three new land­mark part­ner­ships. The first is a long-term part­ner­ship with the McLarenHonda For­mula 1 team – a great syn­ergy there con­sid­er­ing both com­pa­nies share a pas­sion for tech­nique, cut­ting-edge de­sign and pre­ci­sion en­gi­neer­ing. Plaza Watch was present at the his­toric sign­ing of this union, and Mille said, “The chance to part­ner with McLaren is par­tic­u­larly timely: we’ve been eval­u­at­ing For­mula 1 on a re­stricted ba­sis for sev­eral years, but this op­por­tu­nity has en­abled us to en­gage in a deeper, more mean­ing­ful way, with proper fo­cus and ef­fort di­rected on a ma­jor team.

For me, the as­so­ci­a­tion with McLaren is so strik­ing, be­cause I still vividly re­mem­ber, back in 1981, when McLaren was the first con­struc­tor to in­tro­duce an all-car­bon­fi­bre mono­coque to For­mula 1. It was a tech­nol­ogy that would rev­o­lu­tionise the sport – and still does to this day. Years later I was able to adopt the same tech­ni­cal so­lu­tion – a car­bon fi­bre – for the base­plates of our watch move­ments and cases… this will be a thrilling part­ner­ship.”

Se­condly, Richard Mille has be­come the Of­fi­cial Part­ner to the new Haas F1 Team, which will make its de­but in the FIA For­mula One World Cham­pi­onship this sea­son, be­com­ing the first Amer­i­can-led For­mula One team in 30 years. The part­ner­ship is not only an­other nat­u­ral fit but is also a strate­gic one for Richard Mille, as Amer­ica is a key mar­ket for the com­pany. One of the driv­ers for the new team, Ro­main Gros­jean, has been a brand am­bas­sador since 2014 and per­son­ally owns a range of Mille watches. “I am very proud to con­tinue wear­ing Richard Mille as a part­ner and as a driver for Haas F1 Team,” Gros­jean says. “There is no bet­ter watch brand to align with the DNA of For­mula One.”

Fi­nally, the Bri­tish lux­ury sports car brand As­ton Martin and Richard Mille have an­nounced a long-term global part­ner­ship and rac­ing col­lab­o­ra­tion. The part­ner­ship will see Richard Mille and his skilled group of de­vel­op­ers and watch­mak­ers work di­rectly with the de­sign team at As­ton Martin led by Marek Re­ich­man, Chief Cre­ative Of­fi­cer, on an ex­cit­ing new col­lec­tion of ex­clu­sive Richard Mille watches fea­tur­ing the iconic As­ton Martin wings. In ad­di­tion, Richard Mille will sup­port the As­ton Martin Rac­ing team in the FIA World En­durance Cham­pi­onship, 24 Hours of Le Mans and Nür­bur­gring 24 Hours. Safe to say Richard Mille is some­thing of a petrol head. As long as his watches dis­play the same ex­treme level of pre­ci­sion en­gi­neer­ing, his com­pany will con­tinue to reach new heights.

Newspapers in English

Newspapers from International

© PressReader. All rights reserved.