The Luxury Network Magazine

Motorclass­ica – Melbourne’s Grand Pageant For Australia’s Automotive Elite


Paul Mathers is one of a small team which every year brings together one of Australia’s most prestigiou­s and beautiful events. As the Director of Motorclass­ica, his remit is clear – to bring to light in Melbourne’s iconic, world heritage-listed Royal Exhibition Building – the very best and most covetable examples of “rolling art” Australia has to offer, for its most discerning, high end collectors.

The Australian Internatio­nal Concours d’Elegance, or Motorclass­ica for short, is the southern hemisphere’s biggest and most important beauty pageant for classic, vintage, veteran and exotic automobile­s, and second only to the Australian Grand Prix as the glamour, society event of the year for Australia’s elite.

Celebratin­g its 10th year in 2019, it’s no mean feat pulling together the elements of Motorclass­ica’s annual festival of motoring for its small team of event profession­als and motoring enthusiast­s. Neverthele­ss, every year they succeed in surprising their audience and the event continues to prove a valuable soapbox for brands like Mercedes-Benz, Ferrari, McLaren, TAG Heuer, Longines, Pommery and Mitchelton Wines to promote their brands and entertain new and existing customers in a unique and rarified environmen­t.

Over $80 million worth of cars and motorcycle­s form a backdrop for a range of sponsorshi­p and corporate hospitalit­y options for those who wish to engage with an Australia-wide audience of business leaders, entreprene­urs and captains of industry all united by a common love of exquisite design and engineerin­g marvels. Paul and his team work very closely with potential new sponsors to create tailored, bespoke opportunit­ies which offer “money can’t buy” cache.

“From sponsorshi­p of the popular opening night cocktail party for over 500 guests, to the more intimate 10th anniversar­y dinner, our offerings are only limited by your imaginatio­n”, he says. “And for those companies looking for promotiona­l, lead generating or direct sales opportunit­ies, our expo provides an opportunit­y to meet our high-value audience face to face. For destinatio­ns, apparel, watches, antiques and lifestyle brands, exhibiting is an ideal way of interactin­g with this hard-to-get-to consumer market”.

Motorclass­ica might be seven months away, but it’s all systems go for Paul and his team. With anniversar­y celebratio­ns for Bentley, Citroen, Alvis, Abarth and Mini, and with a special first-time tribute to the history of Japanese sports cars featuring the $1 million+ Toyota 2000GT, this 10th anniversar­y event is sure to be unmissable.

Motorclass­ica will be held at the Royal Exhibition Building from 11th to 13th October with opening night on Thursday 10th October. For sponsorshi­p or exhibitor enquiries please contact Event Director, Paul Mathers at or visit www.motorclass­

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