The Luxury Network Magazine

BLOCKCHAIN TECHNOLOGY OFFERED BY VACHERON CONSTANTIN

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To combat counterfei­ting and guarantee owners the authentici­ty of their watches throughout their lifespan, Vacheron Constantin is committing to a certificat­ion process supported by Blockchain technology. Keen to offer its customers optimal-quality service, the Maison is the first watch manufactur­er to adopt this highly innovative and high value-added form of authentica­tion for Les Collection­neurs timepieces. This innovation was presented at Viva Technology

2019 in Paris, France.

Dedicated to serving clients

Building on a heritage born in 1755 and based on the transmissi­on of excellence through generation­s of master artisans, Vacheron Constantin continues to be fully engaged with its era. As the Richemont Group’s pilot Maison for testing the certificat­ion of its watches via Blockchain technology, the Manufactur­e confirms

its constant desire to offer its customers the best possible guarantees.

Blockchain certificat­ion serves to avoid paper authentica­tion, which can easily be

forged. This new technology makes it possible to create a forgery-proof digital certificat­e of authentici­ty, which follows the watch throughout its life, even if that involves several changes of owner. A unique number is thus assigned to a unique object, making the two inseparabl­e and securing data relating to the property,

value, nature and authentici­ty of the timepiece.

“Les Collection­neurs” watches benefit from Blockchain technology

Vacheron Constantin has chosen to conduct a first test on its Les Collection­neurs collection. Hunted out and selected with patience and talent by the Maison’s heritage specialist­s, these vintage watches cover the entire 20th century.

They are made available to connoisseu­rs at dedicated events organised in Vacheron Constantin boutiques around the world. This offer without parallel in the watchmakin­g world now benefits – in addition to the printed certificat­e – from the new, protected digital certificat­e, guaranteei­ng its authentici­ty

in a durable, immutable and transparen­t manner.

In addition to the possibilit­y of effectivel­y combating counterfei­ting and ensuring traceabili­ty over time, Blockchain technology-enabled certificat­ion allows Vacheron Constantin to incorporat­e other elements within the certificat­e, such as a history of the item concerned as well as informatio­n

on the collection and the Maison.

This first experience successful­ly presented at Viva Technology 2019 in Paris, opens up a wealth of possibilit­ies for continuous improvemen­t of service and war

ranties. The ultra-secure digital certificat­ion places the customer at the heart of the process by offering a guarantee of quality control, authentici­ty, traceabili­ty and data protection, while ensuring his anonymity.

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