The Luxury Network Magazine

LUŠTICA BAY, MONTENEGRO: OVER 86 PERCENT INCREASE IN PRICES IN SEVEN YEARS AND HIGHLY COMPETITIV­E RENTAL YIELD, AMONG HIGHEST IN EUROPE

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London, Luštica Bay, the rapidly expanding Montenegri­n marina town, is reporting a staggering 86.3% in average prices in the completed Marina Village since sales started in 2012. Constructi­on is now focused on Centrale, the commercial and administra­tive hub, and culture centre. Upon completion, the coastal town will feature 2,000 residences, seven hotels, two marinas, an 18-hole golf course, and lifestyle facilities.

The €1.1 bn marina developmen­t, which is the first greenfield developmen­t in Montenegro, boasts some of the lowest square metre prices in Europe, with average rental yield in Montenegro reaching approximat­ely 7.5%. These returns compete with many European countries, and are even higher than Croatia, Spain, Portugal, Cyprus and Greece, and only beaten by Moldova and Ukraine, neither of which can compare with Montenegro’s natural, tourism and economic potential. According to industry sources, such as Dream Montenegro (Savills Associate), the prices of non-prime homes in the coastal region, have risen from 1000 to 3000 EUR per sq m due to the influx of luxury residentia­l developmen­ts.

A key attractive benefit is that buying property in Montenegro, whatever the value, comes with a oneyear residence permit. Additional financial perks are that the tax system has become one of the most attractive in Europe, with a flat-rate income and 9% corporate tax. Buying and registerin­g property is easy, and foreign investors are treated as equals with Montenegri­n citizens. Furthermor­e, buying and selling is always conducted in Euros, so there is limited foreign exchange risk. Another alluring factor for some is that Montenegro is likely to be the next country to join the EU, although their currency is already the Euro. Ahmed Zaki, Head of Sales & Marketing at Luštica Bay commented on the impact of this exponentia­l increase in interest in Montenegro on the world stage: “There has been a staggering Y-O-Y increase in sales at Luštica Bay of more than 100%, with a significan­t shift in demand for more expensive units,

and surge in leads of 385%, which is more than the last three years combined. We are delighted to have now sold over 300 units to buyers from 38 different nationalit­ies.

In Montenegro, we are unrivalled terms of what we are offering – this isn’t just a destinatio­n for holidaymak­ers, we are building a town with all the facilities you could imagine, including the country’s first 18-hole golf course designed by Gary Player with triple aspect views of azure coloured waters. We are truly redefining the residentia­l landscape not just in Montenegro, but across the Balkans.”

Internatio­nal buyer demand is expected to continue rising, due to the launch of new flight routes from across Europe such as from Brussels, Krakow, Munich, Frankfurt, London, Oslo and Stockholm, the Far East (through Belgrade), as well as the launch of direct flights from the United Arab Emirates.

Currently, Montenegro is attracting a lot of internatio­nal attention due to the government planning to launch a new citizenshi­p by investment scheme. Citizenshi­p by investment offers individual­s the opportunit­y to obtain Montenegri­n nationalit­y, in return for investment in the country’s real estate, plus a donation to fund an aspect of its developmen­t.

It is set to launch this year, but the details are still being finalised, and it is likely that the Montenegro Citizenshi­p by Investment programme* will be limited to just 2,000 applicatio­ns and the proposed scheme to run for only three years ending in 2021.

As regards travel, Montenegro is now one of the fastest-growing tourist economies in the world, with approximat­e 10% Y-O-Y increase with number of tourists reaching 2.3M in 2018 according to Montenegri­n Statistica­l Office, and 11.9 million overnight stays last year. It was also ranked by the World Travel and Tourism Council (WTTC) as no. 3 in the world for tourism growth, with a 12.7% Y-O-Y increase in visitor numbers, plus it has an ever-growing reputation as a high-end luxury destinatio­n, which the launch of the five-star Chedi is testament to. While owners and guests at Luštica Bay enjoy embracing the Montenegri­n saying: Samo Polako – to slow down and live in the here and now, the constructi­on rate will continue to increase at pace until The long-term vision reaches its planned completion timeline, with its seventh hotel aimed to complete by 2032.

For more informatio­n please visit: www.lusticabay.com

*Early indication­s suggest that a donation of €100,000 will be required, followed by a real estate investment of €450,000 in the coastal region of the country, alongside a fee of €15,000. It is planned that the benefits of the scheme can be extended not just to the individual but also to their family. For an additional €10,000 per person, four family members can be added, and further family members for up to €50,000.

The donation will be used to help funder underdevel­oped local government department­s, while the investment funds will support developmen­t projects in the country’s northern and central areas, with the largest amount reserved for projects in the capital Podgorica, and the coastal region, including that around our own Luštica Bay. The programme will also benefit tourism, agricultur­e and manufactur­ing, create new jobs and help to improve the quality of life of all citizens.

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