The Luxury Network Magazine

DIAGEO PLEDGES SANITIZERS TO FIGHT CORONAVIRU­S

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Diageo, the maker of Johnnie Walker and Smirnoff, has today pledged to enable the creation of more than eight million bottles of hand sanitizer, by donating up to two million litres of alcohol to manufactur­ing partners, to help protect frontline healthcare workers in the fight against COVID-19.

The world’s leading distiller will provide Grain Neutral Spirit (GNS) – a 96% strength ethyl alcohol used primarily in the production of vodka and gin – and make it available at no cost to hand sanitiser producers in multiple countries, to help overcome shortages in healthcare systems. This donation will enable the production of more than eight million 250ml bottles of hand sanitiser.

Diageo continues to engage with national and local government­s across the many countries where the company has major distilling operations. The spirit will be made available in supply chains according to local circumstan­ces, working with the relevant authoritie­s and hand sanitiser manufactur­ers. This will ensure the donation is used for maximum impact in protecting health workers and patients and that sanitiser reaches the frontline as quickly as possible.

• World’s largest distiller in unpreceden­ted global response in the UK, Ireland, Italy, the USA, Brazil, Kenya, India and Australia.

• Pledge aimed at overcoming shortages to protect frontline healthcare workers.

• Donation of alcohol is enough to produce more than eight million bottles of hand sanitiser

The plan includes:

• The UK and the Republic of Ireland: 500,000 litres of GNS to be made available for national healthcare systems and workers across the UK and Ireland.

• Italy: 100,000 litres of GNS to support the healthcare system and other national needs

• USA: 500,000 litres of GNS to be supplied to meet local community needs

• Brazil: Diageo’s Ypioca plant will produce 50,000 litres of spirit for the local healthcare system, in conjunctio­n with the Ceara State Government.

• Kenya: Diageo’s East Africa Breweries Ltd will enable the production of 135,000 litres of sanitiser, prioritisi­ng vulnerable and at-risk groups.

• India: 500,000 litres of alcohol to supply to the sanitizer industry across 25 States, for use in national healthcare systems and for consumers.

• Australia: Diageo’s Bundaberg Distilling Co. to produce 100,000 litres of ethanol for the Queensland Government, to be forwarded to hand sanitiser manufactur­ers.

“Healthcare workers are at the forefront of fighting this pandemic and we are determined to do what we can to help protect them,” said Ivan Menezes, Chief Executive of Diageo. “This is the quickest and most effective way for us to meet the

surging demand for hand sanitiser around the world.”

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