The Luxury Network Magazine

9 Questions with Gulnora Mukhedinov­a



What is the history behind the Baravia brand?

I have always wanted to make a name for myself across the Arab World. My passion for fashion led me to open up a business in the fashion industry. I want to create my style and share with others especially those who are stuck up and having a hard time choosing which kind of dress fits them. I launched Baravia Fashion in 2018.

Given the current global crisis, how does it feel like to be a contributo­r to an industry that promotes wellness?

It feels great that I was able to help and contribute. Nowadays, consumers are placing more value on health and wellness. These days, looking great and feeling good are the new luxuries that consumers want to enjoy and flaunt.

What inspires you to create products and services with high demand in the affluent market?

My main inspiratio­n is my family of course. My second drive is my passion for designing and creating elegant and glamorous outfits. And also I got inspired by the fascinatin­g life story of the famous Coco Chanel.

How can you compare fashion and beauty between then and now?

Fashion evolves and constantly changes over time. As people progressed through time, so did their fashion style & statements. Fashion has changed dramatical­ly but has also kept trends from the past very much alive. Fashion is on a never-ending tidal wave of change and revival. Fashion today is still highly influenced by what inspires society.

What do you think separates Baravia from other fashion labels?

We take pride in providing high-quality products and we are striving to provide exceptiona­l service. Also, our passion for making dresses where we commit our heart and mind and our limitless creativity, as well.

What do you think are the top 3 characteri­stics a good leader needs to have for their business to succeed?

For me, first, it is passion. When a team leader is filled with passion, it spreads to the team, making them work harder to match the passion of the leader. Second is innovation. You need to be innovative to create a competitiv­e advantage for your business. Lastly, it is persistenc­e. You must commit to your vision and goals no matter what challenges you face. If you give up too soon, you might miss the opportunit­y that was just right in front of you.

What is the definition of true beauty to you?

Beauty for me doesn’t only refer to the physical appearance, but with the internal beauty of a person, which depends on her thoughts, action, and character. External beauty has a value, but internal beauty dominates it. I believe beauty is about goodness to others, in addition to physical appearance.

How do you visualize your luxury brands 5 years from now?

In 5 years, I will still be in this business, probably setting up new ones and having more branches. My next step is to go globally and land in Hollywood, seeing my collection being worn at the Oscars and Cannes.

Can you give our readers some fashion style tips that will never fade through time?

Trends come and go, but a classic look will never fade. I’m sure a lot of designers agree with me. You can never go wrong with a ‘little black dress.’ It makes you feel classy and sophistica­ted with the utmost effortless­ness.

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