THE CANARY DIAMOND
Fine jewellery label ByCanary raises the curtains with a collaborative collection by Malaysian entrepreneur, Yiulin
ByCanary is a new digital-first fine jewellery label set to launch on 8 September 2020 with eight core collections and a designer collaboration. Inspired by the aspirational personalities of today, we seek to offer our clients modular, affordable options to start building a collection of high quality stylish and expressive jewellery that grows with them.
Launched and helmed by the veteran team at The Canary Diamond Co, we are a conscious, socially and environmentally responsible label that offers decades of industry know-hows, craftsmanship, and access to ethically-sourced gems and recycled fine metals. As we take a stand in giving back to the community, 10% of profits from all designer collaboration collections will be donated to a charity organisation of the designer’s choice.
With our ears to the ground, we aim to not only address the gap in the region’s jewellery market for trendy designs. We set to pioneer high quality and environmentally conscious pieces by tapping on technological advancements to cater to an increasingly astute generation of shoppers. Our jewellery are designed not just to offer you an avenue for creativity and self-expression but are also a symbol for the causes you fight for.
“Through the years at the Canary Diamond Co, we’ve received requests from customers to offer trendy ready-to-wear pieces that are 18K gold hypoallergenic and environmentally conscious. We’ve taken the feedback to heart and are proud to be able to make your dreams a reality. With ByCanary, we are also challenging traditional jewellery designs by collaborating with creatives out of the industry
which has expanded our creative vision and artistic horizons as we bring you novel and fresh pieces in every collection. - Johnny Lam, Director, The Canary Diamond Co”
Yiulin X ByCanary
We are excited to be pushing the envelope of fine jewellery designs and reinvent the wheel through cross-industry collaborations. With our first collaboration, we are proud to be joining hands with Malaysian footwear designer, stylish entrepreneur, and mother-of-three, Ung Yiu Lin.
“Every woman loves jewellery and diamonds. But the modern women of today no longer need to be gifted. We want to be buying our own diamonds — we work hard and sometimes we just want to buy ourselves something as a reward or to mark a special occasion.
What you’ll find in this collection are beautiful stackable and buildable pieces that will take you from day to night, from classy to edgy, which to me is the fun thing we are incorporating into fine jewellery. And you don’t have to fork out an exorbitant amount of money for it. - Ung Yiu Lin”
A key feature of the Yiulin X ByCanary collection is its modular design ethos that offers the freedom to personalise their jewellery by harmonising different detachable components together. Inspired by Yiulin’s own style and lifestyle as a mother and a business woman, this collection is an ode to the modern woman who buys her own diamonds and wears them as an expression of who she chooses to be in any occasion.
The White Gold Pear Head (4,900SGD/3,500USD) is a detachable centrepiece which is also available in emerald shape, round and asscher, which you may secure to the band of your choice: a simple round one for a minimal style or an octagonal cut for attitude with or without diamonds. Both jewels and bands are also available in yellow and rose gold.
On its own, the asscher-shaped diamond studs in 18K black gold are already stunning enough to bedazzle your ensemble but dare to shine even brighter by adding the brilliant Sunray Accoutrements in black & white gold or the black diamond Wing-inspired Attachments to accentuate those diamonds. The studs will retail at (4,700SGD/3,400USD) and the add-ons will retail separately at (3,000SGD/2,200USD) respectively. If you fancy a warmer shade, consider the Emerald Studs in yellow gold (4,800SGD/3,400USD) which you may pair with the cascading chandelier (1,500SGD/1,100SGD) for a statement look or dial it down a notch with the 18K rose gold diamond drop (1,800SGD/1,300USD) for an effortlessly chic touch.
Classics to match any outfit for every occasion. The Emerald Pendant is crafted in 18K white gold with nine diamonds, exuding an air understated elegance. To this, you may choose to complement it with a string of nine baguette diamonds to add an air of glamour and allure. The necklace and white gold Emerald Pendant retails at (4,200SGD/3,000USD) and the Baguette Drops retail at an additional (1,800SGD/1,300USD) and (2,400SGD/1,700USD) respectively.
The Yiulin X ByCanary collection retails from (600SGD/500USD) for rings to (22,300SGD/15800USD). To our belief that a successful company has a responsibility to the greater community, 10% of profits from this collection will go to the Dignity for Children Foundation in supporting their education.
ByCanary Collections
There’s more to the modern shopper than what meets the eye — each shape though simple, presents many facades, an apt representation of our multi-faceted charms. Modern Minimalism features the Hexagon Ring (800SGD/600USD) which makes for a chic metaphor for the many hats you wear.
Crafted with nine round diamonds set in 18K white gold, this simple yet uniquely configured piece will be sure to add an element of originality to your look. Pair the ring with the Onyx Diamond Earrings (2,500SGD/1,800USD) from the Mono collection for an added geometric allure. Illuminated by 10 shimmering round diamonds, this piece is shaped into arrows as a symbol of encouragement to follow one’s heart.
Turn simplicity into opulence with some tinted stones from the Prism collection. The Purple Amethyst Diamond Earrings that retails for (2,400SGD/1,700USD) features two beautiful amethysts totalling 8.40 carats and 44 round diamonds, designed to elevate every outfit with sophistication. Also from the collection is the Green Amethyst Diamond Ring (3,400SGD/2,400USD) for an enlivening twist to your ensemble.
This geometrically perfect ring is made from 18K white gold with a 12.65ct centre stone and features 68 round diamonds.
Classic Collections
You may find both simple and statement pieces in The Essentials collection. Look closer, and you will be smittened by the 18K rose gold Diamond Ring that effortlessly combines vogue and luxury straddling a fine line between minimalism and drama. This head-turner that retails at (2,000SGD/1500USD) features two plain and two diamond-pavéd bands, with two baguette diamonds taking centre stage. This is also available in white gold.
Crafted in 18K rose gold, the Diamond Earring (1,200SGD/1500USD) from the Zen collection features 12 brilliant round diamonds on each side, meeting ever so elegantly with a 0.15 carat diamond centrepiece. Pair this set with the 18K rose gold Diamond Ring (700SGD/500USD) to add that vintage poise to your look. For elevated elegance during your date nights, double up this ring with other skinny bands from the collection or from your own heap. All designs from the Zen Collection are available in rose gold and white gold.
Tell your very own story with the jewellery you wear. Perfect for stacking and layering, the Love Letters collection features alphabets in 18K white or rose gold embellished with rows of diamonds and retails at (500SGD/400USD) for rings and (600SGD/500USD) for necklaces. For astrology fanatics, the constellation pendants from the Zodiac collection accented with round diamonds casted in 18K white gold will be the perfect gift for you. Each necklace retails at (800SGD/600USD). Sizes range quarterly from 5 to 13 for the lettered rings, as well as 16” and 18” separately for necklaces.
The Lucky Charms Collection presents a light-hearted take on talismans with a modern twist of fate. Ward off negativity and keep that vivacious energy flowing with the eye, modelled into a ring (600SGD/500USD) and also available as earrings (800SGD/600USD). Bestow good luck upon yourself or a loved one with the horseshoe necklace (800SGD/600USD) crafted in 18K white gold and embellished with 13 round diamonds as a fashion statement that is also often believed to be a symbol of good luck and protection.