ROLLS-ROYCE CLIENTS SEEK SOLACE IN BESPOKE CREATIVITY DURING 2020
• Beautiful Bespoke commissions reaffirm Rolls-Royce’s status as world’s foremost manufacturer of luxury goods in 2020
• Highest levels of Bespoke artistry, per car, ever seen
• Faced with the challenges of 2020, clients invest time and creativity in unique commissions, creating personal items of longevity
• Designers draw inspiration from architecture, nature and rich, textural surroundings of the home during lockdown
“The Bespoke Collective scaled new heights of greatness in 2020 – that they did so against the backdrop of numerous, unprecedented constraints and challenges makes their accomplishments even more impressive. Never before have we seen such levels of Bespoke detailing in each commission, demonstrating that RollsRoyce clients around the world have sought solace in creativity – commissioning introspective items of luxury that will stand the test of time to become lasting and poignant legacies.
I am proud to say that at a time when our industry is beset with widespread cutbacks, we have worked hard to safeguard every job. Protecting the artistry of our talented associates demonstrates a conscientious approach to craft; one that protects the precious skills found at Rolls-Royce and preserves them for the future.”
Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars
During 2020, an unprecedented year, the RollsRoyce Bespoke Collective – a team of engineers, designers and craftspeople based at the Home of RollsRoyce in Goodwood, England – brought the unique visions of the marque’s global clientele to life with outstanding levels of creativity, craft and imagination. Almost every one of the motor cars created in 2020 was tailored by this Bespoke division, a notable achievement considering the backdrop of challenging and unforeseen headwinds.
At the onset of the pandemic, Rolls-Royce designers and clients alike found themselves confined to the safety of their homes. The unique, highly personal relationships that our Bespoke Collective has with our clients did not change, however.
This led to a change in source of inspiration from travel and its associated items of luxury grandeur, to rich and textural surroundings of the home, architecture and moments of stillness found in nature.
Remarkably, Rolls-Royce’s Bespoke division achieved a new record in 2020. Faced with the challenges of the year, clients have harnessed the creative outlet of Rolls-Royce Bespoke to seek solace and invest time, a rediscovered commodity, to introspectively commission legacies that reflect precious items of historical and familial significance. On average, Bespoke commissions saw a robust increase over 2019, with a marked growth of personalised elements woven into the fabric of each motor car, providing further substance and sentimentality.
What follows is a list of some of the finest examples of Bespoke design and craftsmanship completed by the luxury house throughout 2020.
• DUSK IN TOKYO
• PHANTOM ‘IRIDESCENT OPULENCE’
• THE STEED PHANTOM EXTENDED
• ‘NEON NIGHTS’ COLOUR TRILOGY
• WRAITH ‘INSPIRED BY EARTH’
• WRAITH KRYPTOS COLLECTION
• GHOST ILLUMINATED FASCIA
• THE MAHLANGU PHANTOM
• CULLINAN ‘SPIRIT OF RUSSIA’ COLLECTION
• DAWN SILVER BULLET COLLECTION
• SPORTIVE COLLECTION
• ARCTIC WHITE AND HOTSPUR RED PHANTOM