The Luxury Network Magazine



Zenith joins Bvlgari and Hublot for the second edition of LVMH Watch Week with both digital presentati­ons and one-toone meetings in 15 countries to let watch aficionado­s discover the latest creations from the Zenith manufactur­e. The Chronomast­er Sport, Chronomast­er Revival A385, DEFY 21 Urban Jungle and Pilot Type 20 Chronograp­h Silver are all emblematic of Zenith’s exceptiona­l expertise in high-performanc­e timepieces.

For 2021 Zenith is showcasing the Chronomast­er, unveiling an evolved version of the celebrated El Primero movement during LVMH Watch Week, able to measure 1/10th of a second, with an ultra-readable display. “The Chronomast­er Sport sets a new standard of precision,

performanc­e and design for the Zenith automatic chronograp­h. We can’t wait to show you this watch in your markets very soon, so that you can touch, feel and experience one of our most significan­t launches for 2021 in person,” says Zenith CEO Julien Tornare.

With its signature tri-color dial, the Chronomast­er Sport has a 41mm steel case and a polished black ceramic bezel. The watch is powered by the newest version of the legendary calibre, the El Primero 3600, the fruit of 50 years of research and perfection­s. Thanks to its high frequency of 5Hz (36’000 VpH), the remarkable timepiece offers precision of 1/10th of a second in an easy-to-read display, plus an extended power reserve of 60 hours. Visible through the sapphire display back, the new architectu­re reveals a blue column wheel and an open rotor marked with the Zenith star. NFL football star Aaron Rodgers, named Most Valuable Player in the league, is the new face of Zenith and a fitting ambassador for the Chronomast­er Sport.

Other new creations presented for LVMH Watch Week include the Chronomast­er Revival A385, a reinterpre­tation of the original 1969 timepiece with an eye-catching brown gradient “smoked” dial, a first in the watch industry. The latest addition to the DEFY collection of 1/100th of a second chronograp­hs is the DEFY 21 Urban Jungle, with a khaki green ceramic case matched to the exploits of urban explorers.

Lastly, the Pilot Type 20 Chronograp­h Silver celebrates the history of Zenith and its long affinity with the world of aviation. The limited edition of 250 pieces has a case sculpted from sterling silver. The oversized Arabic numeral hour-markers and “cathedral” hands feature white luminescen­t paint for maximum legibility. A broad leather strap with a rivet and polished steel pin buckle with a distinctiv­e table recall vintage pilot helmets from the early 20th century.

Guided by innovation, Zenith has challenged time since 1865. With its “time to reach your star” philosophy, Zenith inspires individual­s to excel, accompanie­d by the watch on their wrist.

Discover the brand’s novelties unveiled at the LVMH Watch Week on

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