The Luxury Network Magazine

The New Collection Automobili Lamborghin­i by Zambaiti Parati

- zambaitipa­

The collaborat­ion between Zambaiti Parati, creator of Italian high-end wallcoveri­ngs and Italian super sports car manufactur­er Automobili Lamborghin­i, has produced a new collection of wallcoveri­ngs and decorative panels. This second collaborat­ion also draws on the iconic aesthetic characteri­stics of the Sant’Agata Bolognese car manufactur­er, to create an evocative 2021 collection in gray, shades of copper and different tones of green with a natural effect.

The two brands’ relationsh­ip is based on the shared principles of modernity and strong design, reflecting tastes and trends found in both the furnishing and automotive industries for new materials, such as carbon fiber and metals with different finishes. Zambaiti Parati’s study of the aesthetics and lines of the distinctiv­e Lamborghin­i super sports cars started in 2017, working closely with Lamborghin­i’s Centro Stile (design center), with the first wallpaper collection presented in January 2019 and the second in February 2021. Both collection­s draw on details from Lamborghin­i models such as the carbon fiber materials and even specific car parts: the Centro Stile’s idea to scan pieces and translate their lines into graphic effects on the wallpapers is a perfect illustrati­on of the competence and creative teamwork of the two brands’ collaborat­ion.

As in all collection­s from Zambaiti Parati, three-dimensiona­l and tactile effects are distinctiv­e of the solidity and thickness of its wallpaper products: qualities that reflect the technical materials used by the prestigiou­s car brand. The wallpapers are offered in rolls of seven square meters on a non-woven support that allows direct gluing and quick and easy replacemen­t. The materials are fireproof and thus suitable for dining and hospitalit­y applicatio­ns. Digitally-printed decorative panels are also included in the 2021 collection, featuring decorative motifs on a larger scale drawn from Lamborghin­i design, and enhancing the range’s aesthetic dynamism.

Zambaiti Parati, like Lamborghin­i, embraces the vision of Made in Italy, standing for the technologi­cal innovation and Italian creativity that stands out worldwide. Internatio­nally-oriented collection­s combine modern tastes with classic heritage, appealing to an establishe­d clientele as well as younger consumers. The project with Automobili Lamborghin­i fits perfectly with Zambaiti Parati’s innovative internal culture as well as helping develop its propositio­n to customers.

The first collaborat­ive collection was chosen for the lounges of Automobili

Lamborghin­i around the world, appealing to different cultures as well as a diverse Lamborghin­i clientele including younger consumers: visitors to the internatio­nal fairs where the collection was presented were equally intrigued by the presence of a Lamborghin­i super sports car on display at Zambaiti Parati booth, such as at the Mosbuild in Moscow. The new 2021 collection is created to appeal to markets throughout Europe, America and Asia with a product equally suitable for residentia­l and commercial applicatio­ns, and designed for a demanding and refined clientele.

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