‘World Cup pro­vides am­ple op­por­tu­nity to in­tro­duce Iran’

Tehran Times - - HERITAGE & TOURISM -

TEHRAN – The 2018 World Cup in Rus­sia will pro­vide a special op­por­tu­nity for Ira­nian tour and travel agen­cies to in­tro­duce the coun­try’s tourist at­trac­tions.

“The Cul­tural Her­itage, Tourism and Hand­i­crafts Or­ga­ni­za­tion has made an ap­proach to ex­ploit such po­ten­tials, so that we ex­pect travel agen­cies to pro­mote [Iran’s tourism po­ten­tials in Rus­sia], be­sides trans­fer­ring foot­ball fans,” CHTHO of­fi­cial Leyla Aj­dari ex­plained.

The or­ga­ni­za­tion will sup­port such agen­cies with pro­mo­tional ma­te­ri­als and in­cen­tives so that they can at­tempt to at­tract in­bound trav­el­ers as han­dling their own core busi­ness, ISNA quoted her as say­ing.

The CHTHO will an­nounce its [sup­port­ive] strate­gies and plans by the end of the cur­rent Ira­nian cal­en­dar year (March 20, 2018). More­over, travel agen­cies have been called upon to pro­pose their own ad­ver­tis­ing plans, she con­cluded.

Former tourism chief Zahra Ah­madipour in June urged the need to achieve a bal­ance be­tween the in­bound and out­bound tourist flows that ex­isted be­tween the two neigh­bor­ing coun­tries.

The num­ber of Ira­nian trav­el­ers who vis­ited Rus­sia dur­ing the first half of 2017 has wit­nessed 9 per­cent year-on-year growth, ac­cord­ing to Ros­tourism - Rus­sia’s Fed­eral Agency for Tourism.

Roughly 67,000 Ira­ni­ans vis­ited Rus­sia in 2016, a solid growth of 72 per­cent com­pared to a year ear­lier, some Rus­sian sources say.

An un­dated photo shows a cir­cle of for­eign and do­mes­tic vis­i­tors to the ru­ins of Perse­po­lis, a UNESCO World Her­itage site in south­ern Iran.

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