Powerscourt hotel doing business in NY

Five Irish tourism companies, including the Powerscourt Hotel in Enniskerry, joined Tourism Ireland in New York for this year’s SMU (Successful Meetings University) International.

The event, which took place at the Westin New York Grand Central over the weekend, attracted about 100 top American MICE (meetings, incentives, conferences and events) professionals, all on the lookout for exciting and unique business tourism destinations.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: ‘Events like SMU International are an important platform to continue to build awareness of Wicklow and Ireland and our world-class business tourism offering. Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending about 2.5 times more than the average holidaymaker.

John Costelloe from the Powerscourt Hotel with Gerry Browne, Marie McKown, from Tourism Ireland, Stephanie Hughes and Columba O’Reilly at SMU International in New York.