Five companies join forces
THE formation of MSS Group was announced this week as five companies, all involved in marketing related fields, have come together to offer a unique, single, all-inclusive service for clients.
MSS Group has brought industry experts together, offering marketing and design, PR and event management, digital communications, crisis management, media training, stakeholder engagement, even specialist environmental communications - all under one roof.
Aughrim man Tim Ivers is heading up the Marketing & Design arm of the new venture.
‘Previously our clients were using three or four agencies, each competing for their own slice of the marketing budget. Our clients now brief one agency, getting a stronger, cost effective marketing offering. We advise our clients on the best way to get their company or product message to their target audience. We are agnostic in what type of service we advise, in that we don’t just push marketing, digital, PR or events – we advise our clients on what is the best for their business - not ours,’ he says.
In charge of PR is Kieran O’Byrne from Greystones who specialises in environmental communications and stakeholder engagement.
‘Our directors each have more than 20 years of experience in their fields,’ he says. ‘We work with client companies across diverse business sectors, each of which is offered a service structured to enable them do better business. We focus on strategic, targeted messaging for our clients across brand, marketing, PR and digital communications, aimed firmly at what they want to achieve,’ Mr O’Byrne adds.
MSS Group Directors all have industry experience across global clients and brands as well as SME and Irish indigenous companies.