Campaign to attract more visitors from UK

TOURISM Ireland and online travel provider Expedia have teamed up to promote Ireland’s Ancient East to British tourists considering an autumn or winter break.

The campaign is targeting Expedia customers and will run until mid-September. It includes online ads on the Expedia website and a homepage ‘ takeover’ – all linking to a special Ireland’s Ancient East webpage featuring inspirational ideas and travel deals.

The ads feature a stunning image of Glendalough, one of the most visited locations in all of Ireland.

Julie Wakley, Tourism Ireland’s Deputy Head of Britain, said: ‘Our aim is to highlight Ireland’s Ancient East and drive bookings to this part of Ireland for the autumn and winter months. Great Britain is a vital market for tourism to the island of Ireland.

‘It delivers 47 per cent of all overseas visitors and around 30 per cent of all overseas tourism revenue. However, the decline in the value of sterling is certainly a challenge for Irish tourism from Britain right now, which means that competitiveness and the value for money message are more important than ever.

‘ Tourism Ireland is placing a greater focus on our ‘culturally curious’ audience, who are less impacted by currency fluctuations. We are also undertaking an expanded programme with key partners, like this campaign with Expedia, communicating a strong price-led message.’