SCANLON HELPING TO SHOWCASE WICKLOW TO UK HOLIDAYMAKERS
TOURISM Ireland has teamed up with TV presenter Angela Scanlon, in a new promotion to showcase Ireland to British holidaymakers this autumn.
As part of its autumn campaign in Britain, Tourism Ireland is working with The Daily Telegraph to produce a series of four online films, all about driving holidays around Ireland. Filming – with Robo-Wars co-host Angela and her dad Phelim – has been taking place this week in Ireland’s Ancient East, including various Wicklow locations.
Julie Wakley, Tourism Ireland’s head of Great Britain, said the promotion would be targeting the UK market by highlighting autumn breaks in Ireland’s Ancient East and Wicklow.
‘ These are independent, active sightseers, who are typically looking to visit new places and expand their experience by exploring landscapes, history and culture,’ said Julie. ‘Our promotion with Angela Scanlon and The Daily Telegraph fits very well with this important demographic and is just one element of the more extensive autumn campaign that we will be rolling out very soon – all aimed at boosting late-season travel to Wicklow and Ireland from Great Britain and our other markets around the world’.
The videos will go live in September and will be hosted on the Telegraph website. They will be promoted via online advertising as well as on the social platforms of both The Daily Telegraph and Tourism Ireland, including Facebook and Twitter, and will be seen by around 123,000 viewers.
The campaign also includes a series of articles all about Ireland in the Saturday travel section of The Daily Telegraph – which is read by 1.4 million people across Britain.